Bronce Gráfico · 2021
Let Parents Stay Tipografía
by Yu Chen
- A' Design Award de Bronce 2021 in Gráfico
- CLIENT: Hubei University of Technology
- Estimated Number of Design Views: 11,222
- Verification code 9DD47F9418 · Verify this award
Colors
About Let Parents Stay Tipografía
Texto do libro: Let Parents Stay é unha tipografía baseada no bordado tradicional Han, creada para apoiar unha aldea afectada pola pobreza. A aldea de Jinling é fogar de máis de dous mil nenos deixados atrás polos seus pais, que traballan lonxe, e moitos residentes son hábiles no bordado Han. Os produtos locais de bordado vendíanse mal porque os patróns apenas cambiaran en cen anos. Os elementos clásicos do bordado foron abstraídos e reconstruídos en formas de letras modernas, que as bordadoras locais cosen á man. O obxectivo é xerar ingresos e transmitir o oficio nunha linguaxe visual moderna.
About the A' Design Award de Bronce
Let Parents Stay Tipografía gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Let Parents Stay Tipografía sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Let Parents Stay Tipografía satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Press Kit
- Unique Properties
- Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
- Dimensions & Packaging
- Han Embroidery
- Tags
- Han Embroidery, Embroidery, Typeface, Pattern, Visual
- Production Technology
- Han Embroidery
- Design Challenge
- Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
- Research
- Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
- Inspiration
- In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
- Patents
- Yu Chen
- Image Credits
- Yu Chen
