Bronce Gráfico · 2021
FM993 30th Logotipo de Aniversario
- A' Design Award de Bronce 2021 in Gráfico
- CLIENT: Lance Design
- Estimated Number of Design Views: 10,382
- Verification code 2493C2947D · Verify this award
Colors
About FM993 30th Logotipo de Aniversario
FM993 30th é un logotipo de aniversario creado para celebrar o 30º aniversario da emisora 993 Music FM da Radio e Televisión de Guangdong. O sinal de radio emprégase como elemento visual principal, e os números 993 e 30 intégranse no padrón de radio a través de formas positivas e negativas. A composición inspírase en ondas sonoras, choivas de meteoros, pautas musicais e fogos de artificio radiais. O logotipo está feito principalmente de metal, aínda que tamén se pode empregar acrílico. A marca preséntase clara e definida cando se observa de fronte, e amosa un relevo semicircular e multicapa cando se observa de lado.
About the A' Design Award de Bronce
FM993 30th Logotipo de Aniversario gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que FM993 30th Logotipo de Aniversario sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. FM993 30th Logotipo de Aniversario satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Press Kit
- Unique Properties
- Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
- Dimensions & Packaging
- 250*20mm, 50*50mm, 120*80mm
- Tags
- Visual communication design, logo design, radio station, music, meteor, airwaves
- Production Technology
- The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
- Design Challenge
- Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
- Research
- In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
- Inspiration
- The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
- Project Duration
- The design of the work started in November 2020 and was officially put into use in January 2021.
- Operation Flow
- The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
