Wa Lana Waqfa Brand Programa Político de Televisión by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Publicidade, Márketing e Comunicación Competition Category.

FerroPublicidade· 2021

Wa Lana Waqfa Brand Programa Político de Televisión

by Rami Yaser Hosni

Client: TRT Arabi TV channel

A' Design Award de Ferro Winner in Publicidade Category

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The Design

About Wa Lana Waqfa Brand Programa Político de Televisión

Wa Lana Waqfa (fagamos unha pausa) é un programa político diario que se centra nas noticias de actualidade. Ilumina un evento noticioso e analízao en profundidade. O equipo de deseño realizou un rebranding completo (cabeceira, estudio, gráficos do programa, promo...) para reflectir realmente o concepto do programa, que xira ao redor de "destacar" e "parar" nun determinado tema. A primeira letra do nome do programa ilumina a primeira letra da segunda palabra, para transmitir a mensaxe de destacar e explorar. A liña estendida ao final da segunda palabra representa unha pausa (o nome do programa).

The Recognition

About the A' Design Award de Ferro

Wa Lana Waqfa Brand Programa Político de Televisión gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Wa Lana Waqfa Brand Programa Político de Televisión sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Wa Lana Waqfa Brand Programa Político de Televisión é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags: broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge: To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration: The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration: The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members: Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk