Destroy Cartel de Benestar Público by Lin Lin

Destroy Cartel de Benestar Público by Lin Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2021

Destroy Cartel de Benestar Público

by Lin Lin

Client: Lin Lin

A' Design Award de Bronce Winner in Gráfico Category

9,006

Verified Award Winner

Verify Award Status for #120031

View at A' Design Award Press Release Award Badge

Colors

The Design

About Destroy Cartel de Benestar Público

Destroy é un cartel de benestar público creado para fomentar a protección da natureza e da vida salvaxe. O cartel emprega a reconstrución gráfica, combinando varios elementos nunha única silueta. Só se amosa unha parte dun panda, de xeito que quen o observa completa mentalmente o animal enteiro, seguindo os principios da psicoloxía da Gestalt. O branco e o negro son as únicas cores empregadas, o que confire á composición un forte impacto visual. O cartel mide 210 por 297 milímetros. Destroy distribúese electronicamente en liña e tamén se pode imprimir en adhesivos ou en papel fotográfico.

The Recognition

About the A' Design Award de Bronce

Destroy Cartel de Benestar Público gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Destroy Cartel de Benestar Público sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Destroy Cartel de Benestar Público satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
Dimensions & Packaging: 210mm×297mm
Tags: Panda, poster, public welfare, environmental protection, ecology
Production Technology: Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
Design Challenge: The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
Research: In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
Inspiration: Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
Project Duration: The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
Operation Flow: When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
Team Members: Lin Lin