2020 Widc Visual Clave by Xin Tong is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2021

2020 Widc Visual Clave

by Xin Tong

Client: Yantai Sino-German Industrial Design Center Ltd.

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #120049

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Colors

The Design

About 2020 Widc Visual Clave

Texto do libro: 2020 WIDC é o visual clave creado para a Conferencia Mundial de Deseño Industrial 2020. O deseño combina tres formas da letra I tomadas das iniciais do tema da conferencia: idea, intelixencia e internet industrial. As tres cores primarias, vermello, verde e azul, empréganse como cores principais. Numerosas pequenas formas de I fúndense e flúen cara á distancia como un fluxo de partículas. A composición esténdese cara ao exterior desde a marca central WIDC para suxerir movemento cara ao futuro. O visual clave mide 20 metros de ancho e 8 metros de alto.

The Recognition

About the A' Design Award de Bronce

2020 Widc Visual Clave gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que 2020 Widc Visual Clave sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. 2020 Widc Visual Clave satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". It extends openly and runs towards the future around the core of WIDC, representing the fusion of international vison and local wisdom. The work uses the three primary colors (red, green and blue) as its main colors, and the three "I" as the element. Numerous "I" generated by the fusion of primary colors forms a stream of particles flowing to the distance. It implies that under the influence of the fusion of "idea, intelligence, and industrial Internet", the world industrial design innovation chain will break up and regroup, and run towards the future.
Dimensions & Packaging: Width 20m × Height 8m
Tags: idea, intelligence,industrial Internet, design, future, development
Production Technology: Design is a universal language in the world, meaning open, inclusive, infinite and full of unknown charm. Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
Design Challenge: The challenge is how to show the development and importance of design.
Research: The design concept of WIDC 2020 is inclusive, sustainable and win-win. The Conference has explored the unlimited possibility created by the fusion of design and intelligence (such as intelligent products, intelligent services, intelligent city and intelligent platform). Design makes the industry more dynamic and changes the world for the better!
Inspiration: 2020 World Industrial Design Conference implies to promote the fusion of human wisdom (represented by design), artificial intelligence (cored with computing) and intelligent manufacturing (interconnection as ecology) to design the future.
The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet".
Project Duration: The project started in February 2020 and finished in November 2020 in Yantai, and was exhibited in Yantai on 25th November 2020.
Operation Flow: Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
Team Members: Chief Designer: Xin Tong
Design Director: Xin Li,Suo Ren
Designer: Lu Qiao, Zilin Liu, Weiwei Mu
Image Credits: photographer Xin Li, WIDC,2020
video Boran Xiao, WIDC,2020