Three States of Home Gazing Aplicación de Realidade Aumentada by Hsin-Chien Huang

Three States of Home Gazing Aplicación de Realidade Aumentada by Hsin-Chien Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Entretemento, Creación de Contidos e Medios en Streaming Competition Category.

FerroMedios· 2021

Three States of Home Gazing Aplicación de Realidade Aumentada

by Hsin-Chien Huang

Client: Oready Innovation Lab

A' Design Award de Ferro Winner in Medios Category

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The Design

About Three States of Home Gazing Aplicación de Realidade Aumentada

Tres Estados da Contemplación do Fogar é unha aplicación de realidade aumentada creada para visitantes de museos. A aplicación dá vida ao cadro Festival na Rúa Sur (1930) do artista taiwanés Kuo Hsueh-hu. Os espectadores poden estudar a pintura de preto tanto na casa como no museo. A experiencia tamén permite aos usuarios entrar na zona de Dadaocheng en Taipei tal e como aparecía en 1930. Subtítulos bilingües en chinés e inglés apoian un uso intuitivo. A aplicación está dispoñible para dispositivos iOS e Android. O obxectivo é renovar a visita ao museo e compartir a historia e a cultura locais.

The Recognition

About the A' Design Award de Ferro

Three States of Home Gazing Aplicación de Realidade Aumentada gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Three States of Home Gazing Aplicación de Realidade Aumentada sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Three States of Home Gazing Aplicación de Realidade Aumentada é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through AR technology, we are able to bring Kuo’s work, Festival on South Street(1930), to life. The viewer can take a closer look at the painting whether at home or at the museum. It is even possible to walk into the Taipei Dadaocheng area in 1930 from the painting in the virtual reality. The experience is different from the usual AR technology application, creating a brand new combination between AR and art show.
Dimensions & Packaging: This AR experience could download with IOS(Apple Store) and Andriod (Google Store).
Tags: Taiwan, Taipei, Localization, Taiwan Painting, Kuo Hsueh-Hu
Production Technology: As a cultural experience design, utilizing VR to alternate the viewer’s timeline meets the criteria for this project. AR extends and brings scenes and elements of the past into reality right in front of our eyes like a city landscape. With the use of relevant technology linking places and locations with memories is made possible, and is the highlight of this cultural service design. On the subject matter, the emotional appeal of this work and the local artists‘ brushworks records the era of their times and the sentimentality of the people.
Design Challenge: Kuo Hsueh-hu’s artworks depict the early era of Taiwan. The cultural and historical scenes of Dadaocheng are preserved through his paintings to this day. The core of this project is to see the development of art and culture intertwined through the perspective of Kuo Hsueh-hu. This project not only changes the museum experience but also reproduces the historical and cultural scene, taking the viewers back in time to experience the everyday scenery, as well as, creating opportunities to empathize with the cultural sentiments of the generation.
Research: It is expected that the impact of this project will extend to the inheritance of local culture and the re-creation of the museum experience. The representational history of Taiwan is reproduced through the brushworks of Taiwanese artists. This project will contribute to local cultural tourism, creating social welfare, giving ethnic groups a sense of belonging and identity. Despite the viewers having different ethnic backgrounds, this installation can still let the users experience the layers of cultural richness. Using local cultural experiential design as the focus , create culturally synchronized sensory experiential designs.
Inspiration: This AR experience design intends to reproduce the historical period illustrated by the artist Kuo Hsueh-hu. Providing an alternative approach to a two-dimensional viewing of museums artworks, through interaction with illustrations in immersive and expansive environments, enhancing the overall museum experience. Kuo Hsueh-Hu is the most important glue color painting artist in Taiwan. This AR experience is a returned journey to his hometown of his spirit and imagination.
Project Duration: The project started in 2019 and finished in 2020 in Taipei,
Operation Flow: It contributed interesting aspects to the exhibition and is suitable for every visitor. Immersive virtual reality and highly interactive extended reality, plus bilingual subtitles in Chinese and English, all work together for the users to easily understand and have an intuitive experience. So far, many users have participated in this cultural experiential exhibition. The result of this project not only reflects the overall museum experience, but also made the possibility of historical and cultural education.
Patents: Copyrights belong to Oready Innovation Lab, Virtual and Physical Media Integration Association of Taiwan and Kuo Hsueh-Hu Foundation, 2021.
Team Members: Director: Hsin-Chien Huang, Wen-Chieh Chang
Producer: Chiung-Yi Hsieh
Co-Producer: Saiau-Yue Tsau
Image Credits: https://www.dropbox.com/sh/zgehpybcbxvoqnv/AAAY7f2DZChmPXM_euXQ6zbpa?dl=0