Yanjing White Beer Envasado de Cervexa by Gen Xu and Feihu Han

Yanjing White Beer Envasado de Cervexa by Gen Xu and Feihu Han is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2021

Yanjing White Beer Envasado de Cervexa

by Gen Xu and Feihu Han

Client: Beijing Yanjing Brewery Co.,Ltd.

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #120520

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanjing White Beer Envasado de Cervexa

A Cervexa Branca Yanjing é un deseño de envasado para cervexa embotellada e enlatada. Os gráficos combinan referencias culturais chinesas e alemás, con cores extraídas dun uniforme de fútbol alemán e imaxes de malta e lúpulo como homenaxe a Alemaña, orixe da cervexa branca. Un panel de título en forma de escudo destaca o nome do produto e mantén o equilibrio da composición. A lata segue o tamaño dunha palma da man media para unha suxeición segura, e a botella cónica pode ser agarrada a calquera altura. A botella está feita de vidro reciclable e a lata de aluminio reciclable.

The Recognition

About the A' Design Award de Bronce

Yanjing White Beer Envasado de Cervexa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Yanjing White Beer Envasado de Cervexa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Yanjing White Beer Envasado de Cervexa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimensions & Packaging: 67.4*67.4*248mm, 54*54*170mm
Tags: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Production Technology: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Design Challenge: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Research: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspiration: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Project Duration: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Operation Flow: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Team Members: Feihu Han
Gen Xu
Da Wu