Obsessive Love O Sitio Web Do Festival De Cine by Min Huei Lu

Obsessive Love O Sitio Web Do Festival De Cine by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño Web e de Sitios Web Competition Category.

BronceWeb· 2021

Obsessive Love O Sitio Web Do Festival De Cine

by Min Huei Lu

Client: Academy of Art University

A' Design Award de Bronce Winner in Web Category

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The Design

About Obsessive Love O Sitio Web Do Festival De Cine

O deseñador creou un hipotético proxecto de festival de cine para celebrar as películas de Alfred Hitchcock que inherentemente teñen unha obsesión imperante polo voyeurismo. O deseño segue un fío condutor no que personaxes insatisfeitos perseguen ás vítimas, dándolles unha sensación de propiedade, ao final, o empoderamento escuro motiva ao voyeur a asasinar. Os elementos visuais, a interface de usuario e a experiencia do usuario están deseñados desde unha perspectiva voyeur. Como voyeurs, o público séntese dalgún xeito cómplice dos acontecementos que aparecen na pantalla.

The Recognition

About the A' Design Award de Bronce

Obsessive Love O Sitio Web Do Festival De Cine gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Obsessive Love O Sitio Web Do Festival De Cine sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Obsessive Love O Sitio Web Do Festival De Cine satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
Dimensions & Packaging: Website Dimensions:1920px X 1080px
Tags: Film Festival
Production Technology: Camera
Adobe XD
Adobe Photoshop
Design Challenge: The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
Research: The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
Inspiration: There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
Project Duration: The project started in March 2019 and finished in Jun 2019 in San Francisco.
Operation Flow: This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
Team Members: Min Huei Lu
Image Credits: Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu