Boxes Deseño de Interiores de Tenda ao Retallo by Ao Design

Boxes Deseño de Interiores de Tenda ao Retallo by Ao Design is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Espazos Interiores e de Exposición Competition Category.

BronceInteriorismo· 2021

Boxes Deseño de Interiores de Tenda ao Retallo

by Ao Design

Client: Ao Design

A' Design Award de Bronce Winner in Interiorismo Category

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Verified Award Winner

Verify Award Status for #120538

View at A' Design Award Press Release Award Badge

Colors

The Design

About Boxes Deseño de Interiores de Tenda ao Retallo

Boxes é un deseño de interior comercial creado para unha tenda de roupa infantil de alta gama en Nanjing. O proxecto abarca 100 metros cadrados. Unha estrutura tipo caixa divide a zona do escaparate en tres partes: entrada, exposición e escena. Os planos planos, inclinados e cortados amplían o efecto visual da fachada. Os muros divisorios funcionan como elementos artísticos en vez de simples separadores. Os espellos amplían o espazo e suavizan os seus límites. As superficies brancas manteñen o ambiente puro e calmo. Unha estrutura reticular forma unha nova área de exposición colgante para a roupa.

The Recognition

About the A' Design Award de Bronce

Boxes Deseño de Interiores de Tenda ao Retallo gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Boxes Deseño de Interiores de Tenda ao Retallo sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Boxes Deseño de Interiores de Tenda ao Retallo satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the window area, the designer broke the convention and used the technique of interior architecture, through a "BOX" , to divide the window area into three spaces: entrance, display and scene. Featured by the morphological characteristics of plane, inclined plane and cut plane, "BOX" also contributes to the expansion and extension of the visual effect of the facade.
Dimensions & Packaging: The project covers a total of 100 square meters.
Tags: Interior, Commercial, Retail, Flagship Store, Box, Modern, Simple, Natural, Art
Production Technology: The infinitely extending mirror breaks the original gap and stimulates the imagination and creativity of the space. These characteristics can often bring unparalleled visual impact and psychological feelings.
Design Challenge: While retaining the original space attributes, the space frame constitutes a new hanging clothing display area. With the concept of decomposition, it emphasizes breaking, superposition and reorganization. Opposing the overall unity and focusing on the individual in the space, it's creating a sense of uncertainty, and then derive the personality fashion like children breaking the Convention
Research: The partition wall breaks away from the traditional way of separating space. The wall is no longer the basic element of the space, but an artistic carrier that brings emotional feeling in the space. The pure whiteness makes the space easy to reverie and thought-provoking and the un-decorated white wall adds more pureness.
Inspiration: This design is located in shops along the street in high-end residential areas in Gulou District, Nanjing. It is positioned as high-end children's clothing retail. The designer hope that through the integration of space aesthetics and art aesthetics, with the promotion of design brand image, excavate the deep commercial value of the brand, and create a space full of imagination and creativity
Project Duration: The project started in March 2020 in Nanjing and finished in July 2020 in Nanjing.
Operation Flow: The "BOX" space is not only a subversion of the traditional space design, but also a response to functional demands.
Patents: Copyrights belong to Emma Zhu, 2020.
Team Members: Jun Yao
Jason Shen
Xiaoyu Bian
Image Credits: Image #1: Photographer Emma Zhu, Boxes, 2020.
Image #2: Photographer Emma Zhu, Boxes, 2020.
Image #3: Photographer Emma Zhu, Boxes, 2020.
Image #4: Photographer Emma Zhu, Boxes, 2020.
Image #5: Photographer Emma Zhu, Boxes, 2020.