Positive Projections O Póster Musical by Min Huei Lu

Positive Projections O Póster Musical by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2021

Positive Projections O Póster Musical

by Min Huei Lu

Client: Academy of Art University

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Positive Projections O Póster Musical

A través deste visual, o deseñador pretende expresar unha peza musical mediante a tipografía, as imaxes e a composición de maquetación. A imaxe ten como temática a recesión dos Estados Unidos durante os primeiros anos 80 na que millóns de persoas quedaron no paro e os Estados Unidos sufriron grandes cambios socioeconómicos. O visual tamén se empeña en asociar os elementos visuais coa canción "Don't worry, be happy", que estivo no seu pico de popularidade durante esa época.

The Recognition

About the A' Design Award de Bronce

Positive Projections O Póster Musical gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Positive Projections O Póster Musical sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Positive Projections O Póster Musical satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
Dimensions & Packaging: 13"x19" Poster
Tags: Music Poster, Don't Worry Be Happy
Production Technology: The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.
Design Challenge: There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.
Research: Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.
Inspiration: During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
Project Duration: The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.
Operation Flow: The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.
Image Credits: Image #1,2,3,4,5: Photographer / Creator Min Huei Lu