Public Health Beyond Borders Programa de Identidade Visual by Yoske Mitsui

Public Health Beyond Borders Programa de Identidade Visual by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2021

Public Health Beyond Borders Programa de Identidade Visual

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #121047

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Colors

The Design

About Public Health Beyond Borders Programa de Identidade Visual

Saúde Pública Sen Fronteiras é un programa de identidade visual creado para un grupo de estudantes e profesorado que atende as necesidades sanitarias de comunidades colaboradoras. A marca emprega cinco cores. O verde e o azul reflicten unha perspectiva global, mentres que o vermello, o amarelo e o negro fan referencia á orixe do capítulo fundador na Universidade de Maryland. Un círculo no centro representa a unidade e a colaboración. O logotipo textual está harmonizado coas tipografías principais da universidade. O logo é sinxelo, escalable e modular, e funciona nunha soa cor e en múltiples tamaños, tanto en medios impresos como dixitais.

The Recognition

About the A' Design Award de Ferro

Public Health Beyond Borders Programa de Identidade Visual gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Public Health Beyond Borders Programa de Identidade Visual sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Public Health Beyond Borders Programa de Identidade Visual é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.