Selfie Konditori Barra de Sobremesas by Alex Kovachev

Selfie Konditori Barra de Sobremesas by Alex Kovachev is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Espazos Interiores e de Exposición Competition Category.

FerroInteriorismo· 2021

Selfie Konditori Barra de Sobremesas

by Alex Kovachev

Client: Idea International

A' Design Award de Ferro Winner in Interiorismo Category

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Verified Award Winner

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Colors

The Design

About Selfie Konditori Barra de Sobremesas

Selfie Konditori é unha barra de sobremesas en Tromso, Noruega, cunha superficie total de 130 metros cadrados. O interior foi deseñado para crear un espazo luminoso e cálido durante os longos e escuros días e noites do norte. O mármore, o latón e os espellos en tons dourados combínanse con texturas naturais e abundante vexetación, elementos que a cidade non posúe debido ao seu clima severo. As instalacións con espellos e o mobiliario brillante deseñado a medida reflicten o tema da autorreflexión e a alegría suxerido polo nome do local. Os elementos coloridos están deseñados para adaptarse aos hóspedes e para facilitar a toma de fotografías.

The Recognition

About the A' Design Award de Ferro

Selfie Konditori Barra de Sobremesas gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Selfie Konditori Barra de Sobremesas sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Selfie Konditori Barra de Sobremesas é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This eatery in Tromso, Norway was to create a small oasis of brightness in the sometimes long and dreary northern days and nights. As an added requirement the client asked that we make the space into-photogenic a new, but often occurring request nowadays.
Dimensions & Packaging: The total area of the space is 130 square meters.
Tags: dessert bar, energising experience, floral ornaments, brass details, bespoke furniture
Production Technology: The materials such as brass, mirrored fixtures and glossy bespoke furniture used in the interior are reflecting the idea of "the perfect selfie" sticking to the theme of self-reflection and joy.
Design Challenge: The name of the venue "Selfie" was already chosen when we got assigned to work on the interior thus the team needed to find a way not only to give guests a beautiful set when someone is taking their picture but also to facilitate the taking of selfies as much as possible.
Research: We approached the design with a concept to create a decor with bright, warm tones using marble, brass, and gold-toned mirrors as well as natural and warm textures and a lot of greenery, something which the city lacks due to the harsh climate.
Inspiration: The primary inspiration for space came from the already chosen name "Selfie" which proposed a joyful and fun look at the dessert bar concept, creating a fun and bubbly interior, curated by reflections, color, and brass finishings.
Project Duration: The project started in January 2019 and was finished in September 2019 in Tromso, Norway.
Operation Flow: The colorful features in the space are molded to fit the user's needs in order to create an energizing experience.
Team Members: Creative Director: Alex Kovachev
Designer: Gergana Panteva
Image Credits: Image #1: Photographer TJA Studio
Image #2: Photographer TJA Studio
Image #3: Photographer TJA Studio
Image #4: Photographer TJA Studio
Image #5: Photographer TJA Studio