Peaceful Función Principal: Envase para Té Aromatizado de Wang Jinsheng

O deseño Peaceful Función Principal: Envase para Té Aromatizado de Wang Jinsheng é un estimado gañador do moi prestixioso 2021 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2021

Peaceful Función Principal: Envase para Té Aromatizado

de Wang Jinsheng

Cliente: Yunnan Tech & Besiness University

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Peaceful Función Principal: Envase para Té Aromatizado

Texto do Libro: Peaceful é un deseño de envase para té aromatizado. A caixa exterior está ilustrada cunha imaxe pintada a man dunha muller que viste un cheongsam, o vestido tradicional das mulleres chinesas, con patróns florais integrados no tecido. A ilustración aplícase mediante impresión en huecograbado sobre a tapa dunha lata de aluminio. O envase consta de dúas partes, unha tapa e un corpo, de xeito que as pequenas latas resultan fáciles de abrir, extraer e expoñer. O papel de aluminio interior protexe o té da humidade. Pódense combinar tres sabores para adaptarse a diferentes gustos.

O Recoñecemento

Sobre o A' Design Award de Ferro

Peaceful Función Principal: Envase para Té Aromatizado gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Peaceful Función Principal: Envase para Té Aromatizado sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Peaceful Función Principal: Envase para Té Aromatizado é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
Dimensións e Embalaxe: Width 75mm x Length 200mm x Height 45mm
Etiquetas: Cheongsam, Scented Tea, Classical, Elegant, Tradition
Tecnoloxía de Produción: The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
Reto de Deseño: There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
Investigación: This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.
Inspiración: The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
Duración do Proxecto: The project started in September 2020 in Kunming and finished in March 2021 in Kunming
Fluxo de Operacións: The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
Membros do Equipo: Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao
Créditos das Imaxes: Image#1: Illustrator Wang Jinshengi, 2020.