Herism Colección de Xoiaría by Fan Gao is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Xoiería Competition Category.

FerroXoiería· 2021

Herism Colección de Xoiaría

by Fan Gao

A' Design Award de Ferro Winner in Xoiería Category

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Verified Award Winner

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Colors

The Design

About Herism Colección de Xoiaría

Herism é unha colección de xoiaría composta por aneis, pendentes, unha pulseira e un broche. A colección está inspirada nas ferramentas de traballo das brigadas femininas que construíron pontes e estradas na China durante as décadas de 1960 e 1970. As formas atrevidas e as estruturas industriais evocan aquel período, mentres que as cadeas flexibles fan referencia aos múltiples papeis sociais da muller na actualidade. Cada peza está feita de prata con baño de ouro e engastada con pedras preciosas cultivadas en laboratorio, suxeitas sen garras. Herism preténdese como un símbolo da forza feminina e dunha compra máis sustentable.

The Recognition

About the A' Design Award de Ferro

Herism Colección de Xoiaría gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Herism Colección de Xoiaría sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Herism Colección de Xoiaría é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The independent attitude and confident female image of 1960s – 1970s Chinese "Iron Girls" suffuses this collection of pieces, bridging this energy into the new generation of contemporary urban Chinese career women. Exploiting technological advances in the manufacturing of Chinese synthetic gemstones and with innovative setting too, Fan is keen to emphasise the potential of "green purchase", a more sustainable thinking within Chinese jewellery.
Dimensions & Packaging: Rings-Middle:16*15*35mm, Lower Right Ring:15*12*32mm, Upper Right:25*10*30mm, Lower Left: 31*15*35mm, Upper Left:35*20*27mm, Earring:20*18*10mm, Bracelet:125*30*3mm, Brooch: 70*22*5mm
Tags: New Iron Girls, Female Power Inheritation, Female Symbol, Rings, Bracelet, Earrings, Brooch, Sustainable, Green Purchase, Lab-Grown Gemstones, History
Production Technology: Production Process: 3d digital modelling, 3d wax print, Casting, Model modification, Stone setting, Finishing; Material: Silver with gold plated, Lab-grown gemstones
Design Challenge: Realizing the design details was the big challenge, especially the stone setting and soldering the thin chains into the hollow structure with very limit space. It was through several experiences to figure out the best angle to set the stone into the metal body without any prongs in this collection which could reflect the insight of power.
Research: The research concentrated on the historical background of Chinese iron girls and the purchasing behavior of new career female from interview with iron girls, internship in Marie Claire China, case studies, books, journals, online articles and relevant market data. The research showed the potential of the group of target market and the sustainable purchase behaviour in jewellery market. All the research promoted the development of the project and completed the project in the academic way.
Inspiration: All the design ideas are inspired from the working tools used by the 1960s –1970s all women manual work brigades who helped build the bridges and roads that are the foundations of modern industrialised China. This jewellery collection offers new symbols of female power and self-determination, encouraging the contemporary young generation, Fan's peers, to pursue their personal values bravely.
Project Duration: The project started in October 2017 in London and finished in May 2019, and was exhibited in Central Saint Martins Degree Show in June 2019 and was awarded as Merit. In 2020, the project was invited to participate the opening exhibition in An+ Art&Design Museum Shenzhen, "Living Fantasy Young Designer Exhibition", by China Design Centre. The production was finished in China.
Operation Flow: Based on the historical background of Chinese iron girls in 1970s. It was a turning point that Chinese female started to get involve into workplace. The design combines the past (stone setting without prongs, bold shape, industrial structure evokes wearers the powerful and tough attitude of iron girls) and the present (flexible chains reflect multi social roles of female). It emphasises the experience and value of iron girls and bridges with the new iron girls. The jewellery for them is the symbol of female power.
Image Credits: Image1,3,4,5
Photographer: Fan Gao
Image 2
Photographer: Hang Zhang
Model: Syrain
Stylist: Fan Gao