L’Amour Red Packet Boxset Sobre Vermello by Alex King

L’Amour Red Packet Boxset Sobre Vermello by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Artigos de Agasallo Competition Category.

FerroArtigos de Agasallo· 2021

L’Amour Red Packet Boxset Sobre Vermello

by Alex King

Client: A&J Design

A' Design Award de Ferro Winner in Artigos de Agasallo Category

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Colors

The Design

About L’Amour Red Packet Boxset Sobre Vermello

O presente conxunto de sobres vermellos contén 16 sobres vermellos para significar fortuna e plenitude na vida. Os comerciantes poden escoller entre 26 deseños diferentes e combinacións "A" a "Z" segundo as iniciais e necesidades persoais. Os agasallos personalizados ofrecen ás persoas un sentido de unicidade e son perfectos para crear un toque persoal para un mesmo e para as persoas que aprecian. Dirixido a persoas casadas de clase media que pretenden escoller sobres vermellos persoais e entregarllos aos nenos cos mellores desexos.

The Recognition

About the A' Design Award de Ferro

L’Amour Red Packet Boxset Sobre Vermello gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que L’Amour Red Packet Boxset Sobre Vermello sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. L’Amour Red Packet Boxset Sobre Vermello é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King