Prata Publicidade · 2021
Full Moon Anuncio en redes sociais
- A' Design Award de Prata 2021 in Publicidade
- CLIENT: Rothco, part of Accenture Interactive
- Estimated Number of Design Views: 33,432
- Verification code 164A03FF3A · Verify this award
Colors
About Full Moon Anuncio en redes sociais
Full Moon é un anuncio en redes sociais creado para Guinness. O visual publicouse nos feeds e nas historias de Facebook e Instagram a noite de Halloween de 2020, cando unha rara lúa azul foi visible en todo o mundo. A imaxe produciuse mediante retoque e manipulación fotográfica en Adobe Photoshop. Referencias da lúa en alta resolución, imaxes da marca e texturas de cervexa combináronse en capas para formar unha única imaxe. A intención era unirse a unha conversa global cunha simple conexión entre a lúa e unha copa de cervexa.
About the A' Design Award de Prata
Full Moon Anuncio en redes sociais gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Full Moon Anuncio en redes sociais sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Full Moon Anuncio en redes sociais é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Press Kit
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
