I Love You From Afar Social by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Social by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Publicidade, Márketing e Comunicación Competition Category.

BroncePublicidade· 2021

I Love You From Afar Social

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

A' Design Award de Bronce Winner in Publicidade Category

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Verified Award Winner
Verify Award Status for #123514

View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Social

Ao comezo da pandemia, cando todo o mundo estaba en corentena en Chile, todas as tendas Miniso pecharon, e para manter o compromiso co seu público, creouse a campaña "Quérote desde lonxe", que se executa 100% en liña ofrecendo milleiros de ideas para entreter os seus consumidores mentres estaban confinados.

The Recognition

About the A' Design Award de Bronce

I Love You From Afar Social gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que I Love You From Afar Social sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. I Love You From Afar Social satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax