Zaku Inc. A Identidade Corporativa de Nobuya Hayasaka

O deseño Zaku Inc. A Identidade Corporativa de Nobuya Hayasaka é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2022

Zaku Inc. A Identidade Corporativa

de Nobuya Hayasaka

Cliente: Arica Design Inc

Gañador do A' Design Award de Prata na Categoría Gráfico

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Cores

O Deseño

Sobre Zaku Inc. A Identidade Corporativa

Este símbolo ten dous significados. É o nome da empresa e o slogan da empresa. Consiste nunha tipografía de caracteres kanji xaponeses, que len zaku no nome da empresa. O kanji tamén contén o significado de crear. A silueta da man de Good está formada usando este personaxe, que significa crear. Deste xeito, o slogan da empresa Creating Good exprésase nunha única marca. A marca símbolo expresa o compromiso da empresa de crear o ben no mundo mediante medidas creativas.

O Recoñecemento

Sobre o A' Design Award de Prata

Zaku Inc. A Identidade Corporativa gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Zaku Inc. A Identidade Corporativa sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Zaku Inc. A Identidade Corporativa é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Dimensións e Embalaxe: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Etiquetas: Typography, Logos, Symbols, Corporate Identity, Logotypes
Tecnoloxía de Produción: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Reto de Deseño: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Investigación: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Inspiración: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Duración do Proxecto: It opened in Japan in March 2021.
Fluxo de Operacións: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Membros do Equipo: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki