Tsubasa.Y Integración de Marca by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.
PrataGráfico· 2022
Tsubasa.Y Integración de Marca
by Siwei Lai
Client: Tsubasa.y
A' Design Award de Prata Winner in Gráfico Category
Verified Award Winner
Verify Award Status for #127809The Design
About Tsubasa.Y Integración de Marca
Tsubasa.Y é unha tenda de selección vintage que, nas pilas de roupa de diferentes tempos, busca o gusto exclusivo de diferentes identidades, experimentando e fusionando constantemente, producindo unha voz de moda que esta xeración nunca tivo antes, igual que o nome Tsubasa (ás), levando a fascinación antiga a voar nas diferentes pezas de roupa entre a textura e a historia. Este caso engloba a identidade da tenda, a embalaxe e o deseño impreso.
The Recognition
About the A' Design Award de Prata
Tsubasa.Y Integración de Marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Tsubasa.Y Integración de Marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Tsubasa.Y Integración de Marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
- Tags
- Visual Identity, Logo, Branding, graphics, printed matter
- Production Technology
- Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established. - Inspiration
- In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
- Project Duration
- The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.
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