Bay Tenda De Venda Polo Miúdo De Cosméticos by SIG Design

Bay Tenda De Venda Polo Miúdo De Cosméticos by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Deseño de Espazos Interiores e de Exposición Competition Category.

FerroInteriorismo· 2022

Bay Tenda De Venda Polo Miúdo De Cosméticos

by SIG Design

Client: Sephora

A' Design Award de Ferro Winner in Interiorismo Category

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Verified Award Winner

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Colors

The Design

About Bay Tenda De Venda Polo Miúdo De Cosméticos

As icónicas raias brancas e negras de Sephora utilizáronse como foco visual para guiar o fluxo de persoas e ofrecer unha mellor experiencia ao consumidor. A ilusión óptica e a composición lineal das ondas forman unha baía de Sephora, o que resulta nunha experiencia visual diferente. As liñas das columnas brancas e negras esténdense ata o interior do espazo, formando así unha guía visual natural.

The Recognition

About the A' Design Award de Ferro

Bay Tenda De Venda Polo Miúdo De Cosméticos gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Bay Tenda De Venda Polo Miúdo De Cosméticos sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Bay Tenda De Venda Polo Miúdo De Cosméticos é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensions & Packaging: The project space is 424 ㎡.
Tags: cosmetics retail space, bay, stripes, consuming experience
Production Technology: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Design Challenge: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Research: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiration: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Project Duration: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Operation Flow: /
Team Members: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Image Credits: Image #1-image #5 Photographer ：Lerong Huang