After a Bird Fell Down Función Principal: Álbum ilustrado de Shu Wei Chang

O deseño After a Bird Fell Down Función Principal: Álbum ilustrado de Shu Wei Chang é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Medios Impresos e Publicados.

BronceImprenta· 2022

After a Bird Fell Down Función Principal: Álbum ilustrado

de Shu Wei Chang

Cliente: Shu-Wei Chang

Gañador do A' Design Award de Bronce na Categoría Imprenta

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O Deseño

Sobre After a Bird Fell Down Función Principal: Álbum ilustrado

Texto do Libro: Despois de que un Paxaro Caeu é un álbum ilustrado que combina a estrutura dun libro de buratos cun libro pop-up. O libro mide 105 por 150 milímetros e ten uns 27 milímetros de grosor, preto do tamaño dun paxaro pequeno. A medida que se van pasando as páxinas, o buraco medra e o gromo elévase máis alto, mentres que o propio libro se vai facendo máis fino. A cuberta é branca, ten unha textura semellante á area e leva un adhesivo transparente impreso cunha pluma verde dentro dun rebaixe gravado en relevo. O deseño amosa que o paso do tempo trae tanto perda coma novo crecemento.

O Recoñecemento

Sobre o A' Design Award de Bronce

After a Bird Fell Down Función Principal: Álbum ilustrado gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que After a Bird Fell Down Función Principal: Álbum ilustrado sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. After a Bird Fell Down Función Principal: Álbum ilustrado satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Dimensións e Embalaxe: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
Etiquetas: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Tecnoloxía de Produción: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Reto de Deseño: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiración: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.