Amaro Tenda De Estilo De Vida de Leticia Nobell

O deseño Amaro Tenda De Estilo De Vida de Leticia Nobell é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

PrataInteriorismo· 2022

Amaro Tenda De Estilo De Vida

de Leticia Nobell

Cliente: Amaro

Gañador do A' Design Award de Prata na Categoría Interiorismo

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Cores

O Deseño

Sobre Amaro Tenda De Estilo De Vida

As novas tendas físicas de Amaro reflicten unha marca de estilo de vida de destino, que conecta ás mulleres coa moda, o deseño, a tecnoloxía, a beleza e o benestar en diferentes categorías dentro dun esquema fluído. As curvas e as liñas femininas dunha muller, a sinxeleza das materias primas e a integración da natureza inspiraron este deseño, onde o cliente se sentirá benvido e entretido nun espazo ao mesmo tempo minimalista e rico, tecnolóxico e acolledor. moderno e cálido, convertendo os opostos en complementos.

O Recoñecemento

Sobre o A' Design Award de Prata

Amaro Tenda De Estilo De Vida gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Amaro Tenda De Estilo De Vida sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Amaro Tenda De Estilo De Vida é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Dimensións e Embalaxe: Total floor area is 1300 square meters
Etiquetas: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Tecnoloxía de Produción: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Reto de Deseño: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Investigación: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspiración: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Duración do Proxecto: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Fluxo de Operacións: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Membros do Equipo: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Créditos das Imaxes: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso