Sdda Identidade Corporativa de Guorong Men

O deseño Sdda Identidade Corporativa de Guorong Men é un estimado gañador do moi prestixioso 2022 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2022

Sdda Identidade Corporativa

de Guorong Men

Gañador do A' Design Award de Ferro na Categoría Gráfico

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Cores

O Deseño

Sobre Sdda Identidade Corporativa

SDDA é unha identidade corporativa creada para unha asociación de baile deportivo con sede en Shandong, China. O logotipo anterior utilizaba unha figura de baile detallada que a miúdo se confundía coas marcas doutras asociacións. A nova identidade simplifica a postura nunha única liña continua. A liña combina dous compañeiros de baile, unha montaña e pasos de baile rotatorios. Dez gráficos relacionados mostran posturas clásicas de baile e facilitan a lectura da relación do corpo. A identidade aplícase en sedes de competición, en material impreso e nas redes sociais.

O Recoñecemento

Sobre o A' Design Award de Ferro

Sdda Identidade Corporativa gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Sdda Identidade Corporativa sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Sdda Identidade Corporativa é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
Dimensións e Embalaxe: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
Etiquetas: Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
Tecnoloxía de Produción: The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
Reto de Deseño: Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
Investigación: Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
Inspiración: As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
Duración do Proxecto: The project started in July 2020 and finished in September 2020 in Jinan, China.
Fluxo de Operacións: Brand identity is mainly used in competition venues, print productions and social media.
Patentes: Copyright belong to Sdda(shandong dancesport association),2021.
Membros do Equipo: Guorong Men