Kind Tea is a Charitable Project Envases para Té de Viktoriia Korytina

O deseño Kind Tea is a Charitable Project Envases para Té de Viktoriia Korytina é un estimado gañador do moi prestixioso 2022 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2022

Kind Tea is a Charitable Project Envases para Té

de Viktoriia Korytina

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Kind Tea is a Charitable Project Envases para Té

Kind Tea é un deseño de envases para unha gama de tés naturais vendidos para un proxecto benéfico. O té é elaborado por dous rapaces con distrofia muscular de Duchenne, e as vendas recadan fondos para a súa rehabilitación. O envase amosa un personaxe colorido que reflicte a alegría da infancia. Tres sabores están marcados por tres combinacións de cores, de xeito que cada variedade sexa doada de recoñecer. Cada sabor tamén conta cunha versión de inverno. O formato é un saquiño de 50 gramos cunha etiqueta de 100 por 180 milímetros. A produción e o ensamblaxe mantivéronse sinxelos e económicos, xa que os rapaces preparan os paquetes eles mesmos.

O Recoñecemento

Sobre o A' Design Award de Ferro

Kind Tea is a Charitable Project Envases para Té gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Kind Tea is a Charitable Project Envases para Té sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Kind Tea is a Charitable Project Envases para Té é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Dimensións e Embalaxe: Format: Sachet with label

50 g

100 mm x 180 mm
Etiquetas: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Tecnoloxía de Produción: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Reto de Deseño: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Investigación: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspiración: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Duración do Proxecto: We joined the project in January 2021 and the guys still work for now
Fluxo de Operacións: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patentes: No information
Membros do Equipo: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Créditos das Imaxes: This project was made by our in-house team of Wishnia agency.