Bronce Móbil · 2022
Science as an Emotional Trend Pantalla de Benvida
- A' Design Award de Bronce 2022 in Móbil
- CLIENT: Sber
- Estimated Number of Design Views: 15,716
- Verification code 27F6E5ABF4 · Verify this award
Colors
About Science as an Emotional Trend Pantalla de Benvida
A Ciencia como Tendencia Emocional é unha serie de pantallas de benvida creadas en 2021 para a aplicación móbil Sberbank Online. A serie está dedicada ao Ano da Ciencia e a Tecnoloxía en Rusia. Inclúense tres temas: Baixo o Mar, A Través do Microscopio e Rede Neuronal. Baixo o Mar presenta fotografías tomadas por biólogos mariños. A Través do Microscopio mostra obxectos familiares rexistrados mediante micro e macrofotografía. Rede Neuronal mostra imaxes xeradas por intelixencia artificial. O obxectivo é combinar a emoción co coñecemento.
About the A' Design Award de Bronce
Science as an Emotional Trend Pantalla de Benvida gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Science as an Emotional Trend Pantalla de Benvida sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Science as an Emotional Trend Pantalla de Benvida satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Press Kit
- Unique Properties
- We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
- Dimensions & Packaging
- Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app. - Tags
- #Digital Banking, #Personalization, #Emotional Design, #app.
- Production Technology
- Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
- Research
- — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.
— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.
— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world. - Inspiration
- The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI. - Project Duration
- In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
- Operation Flow
- There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
- Image Credits
- Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.
