Wan Yue Complex Centro de Vendas by Eh Design Group

Wan Yue Complex Centro de Vendas by Eh Design Group is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Deseño de Espazos Interiores e de Exposición Competition Category.

PrataInteriorismo· 2022

Wan Yue Complex Centro de Vendas

by Eh Design Group

Client: Eh Design Group

A' Design Award de Prata Winner in Interiorismo Category

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Verified Award Winner

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The Design

About Wan Yue Complex Centro de Vendas

O Complexo Wan Yue é un centro de vendas deseñado como un espazo comercial e cultural inmersivo. O interior inspírase no carácter rexional local e combina elementos clásicos e modernos. Os tons brancos dominan o espazo, mentres que os acentos dourados e vermello-alaranxados engaden profundidade e calidez. As liñas curvas tomadas das artes decorativas dan forma ao interior, e as grandes rochas artificiais talladas dunha soa peza unen a tradición coa forma moderna. As unidades comerciais dispóñense unha a unha ao longo dun corredor axial. Unha instalación artística evoca a sensación de lecer de navegar nun bote no verán.

The Recognition

About the A' Design Award de Prata

Wan Yue Complex Centro de Vendas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Wan Yue Complex Centro de Vendas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Wan Yue Complex Centro de Vendas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The entire sales office borrows the local regional characteristics to achieve an ornate, elegant, and pure space. It also feels like travelling through time, reviving long-past historical and modern elements and thereby resurrecting the pulse and ideals of bygone eras.
Dimensions & Packaging: Big wholly-cut artificial rocks give the space a sense of modernity and tradition being combined, and life here blooms splendidly because of the liberated atmosphere.Community is not something you can force, instead, something grows into a great community naturally.
Tags: sales center, interior design, modern
Production Technology: The design aims to embody a return to a more colorful life, to be an integration of the humanities and the arts, while also acting as an aesthetic interpretation of the diversity of urban life.The designer drew on curved linear designs taken from the new decorative arts, and captured the leisurely vibe of drifting on a boat in the summer through an art installation.
Research: The color tone and light effects here are reminiscent of Rembrandt's color palette. The dominance of white sets the grandeur and mature tone of this space, while the embellishments in gold and orange-red are like adding melodies to a symphony, echoing in the air. And just like adding depth to music, it results in more depth to the space while also highlighting the designer's artistic taste and vision of future lifestyle.
Inspiration: In the open and free city atmosphere, the designer tried to restore a new model of symbiosis between business and culture. The rich history of this city and the spirit infused in it are expressed in a post-modern narrative that comes together like an architectural symphony. The complex is constructed in a "Roman Holiday" style, allowing visitors to experience a dazzling European street market. Modern and classical, present and future, these contrasts create a fantasy journey that embodies the idea that "diversity is beauty".
Project Duration: The project started in Sep 2021 in Hangzhou and finished in Nov 2021 in Tianjin
Operation Flow: The space presents multi-dimensional scenes. Along the axial corridor, popular IPs such as Starbucks, Pop Mart, Miss Puff are displayed one by one. It is a reflection of people's pursuit for an increasingly refined life.

The rising horse symbolizes the romantic prosperity of the plaza. It is a brand-new creation in the context of the modern times. The partially hollowed-out design highlights the overall style and gives passersby a shocking sensory experience open to immersive interpretation.