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B&B Italia Sala de Exposición de Mobiliario by Outin Design

B&B Italia Sala de Exposición de Mobiliario by Outin Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Deseño de Espazos Interiores e de Exposición Competition Category.


BronceInteriorismo· 2022

B&B Italia Sala de Exposición de Mobiliario

by Outin Design

Client: Outin. Design

A' Design Award de Bronce Winner in Interiorismo Category

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The Design

About B&B Italia Sala de Exposición de Mobiliario

B&B Italia é unha sala de exposición de mobiliario de 540 metros cadrados, situada na planta baixa dun edificio comercial que dá á rúa. O deseño afástase dos formatos convencionais de sala de exposición e une o edificio, a paisaxe e o interior nun único espazo continuo. As estruturas xeométricas, un muro cortina de vidro e un xardín suavizan o límite entre os obxectos e o edificio. O interior amosa un forte sentido do volume e liñas limpas. As particións translúcidas semiabertas crean profundidade, guían a circulación e traen a paisaxe exterior e a luz natural ao campo de visión.

The Recognition

About the A' Design Award de Bronce

B&B Italia Sala de Exposición de Mobiliario gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que B&B Italia Sala de Exposición de Mobiliario sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. B&B Italia Sala de Exposición de Mobiliario satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The key of the design was how to echo the core values of the brand and convey it in a more intimate and understandable manner in Chinese market. The design abandons conventional showroom modes from the perspectives of building, landscape and interior, and achieves the unity and continuity of the space. The subtle integration of geometric structures, glass curtain wall and garden breaks the boundary between objects and the building, forming a natural, orderly setting.
Dimensions & Packaging
Project area: 540 square meters
Type: Showroom
Tags
OUTIN. DESIGN, B&B Italia, Showroom, Contemporary Uniqueness, Timeless Elegance
Production Technology
The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and create continuity of visual experience and a sense of depth. The stacking and interweaving relationship of surfaces and blocks guides the circulation in an implicit manner, and brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision. In this way, the interior space becomes a dynamic entity.
Design Challenge
The project sits on the ground floor of a commercial building facing the street. The monotonous large steps at the entrance were transformed into a combination of interlacing structures, which are matched with glass curtain walls and distinctive garden landscape, thereby eliminating the boundary between the building and objects and maximizing the display surface for the showroom.
Research
The relationship between products and space takes full consideration into both functional and emotional aspects. In this interactive, immersive space, commercial logic is upgraded to the communication of brand culture and aesthetics.The stacked and interweaving surfaces and blocks brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision, and form a garden-like showroom that responds to green design ideas.
Inspiration
B&B Italia interprets modern civilization with products highly sensitive to life. The design is ultimately an "annotation" to life. The spatial structures of the showroom are simple and coherent, forming a naturally-regulated garden together with sunshine, breeze, textures and ambience. The displayed furniture in the "garden" grows like flowers and grass.
Project Duration
Start time: January 2020
Completion time: September 2020
Location:Ningbo, Zhejiang Province
Operation Flow
The design broke conventional showroom mode, and adopted a spatial pattern with a sense of layering and mixed elements and colors in an elegant manner, hence creating a space that features contemporary uniqueness and timeless elegance. The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and also create continuity of visual experience and a sense of depth.
Team Members
Chief Designer : Wang Chen
Company: OUTIN. DESIGN
Image Credits
WenStudio

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