Aqua Minerale Redesign Envasado de bebidas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Deseño de Envases Competition Category.
PrataEnvases· 2022
Aqua Minerale Redesign Envasado de bebidas
by PepsiCo Design and Innovation
A' Design Award de Prata Winner in Envases Category
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- Verified Award Winner
- Verify Award Status for #137231
The Design
About Aqua Minerale Redesign Envasado de bebidas
O rdeseño de Aqua Minerale Redesign é un deseño de envase para unha marca de auga embotellada vendida en Rusia. O redeseño abrangue tanto a gama principal como as subliñas de sabores, unificando o portafolio baixo un único sistema de identidade visual. O concepto baséase na idea da auga como fonte de vida, expresada a través de formas fluídas e liñas elegantes. O deseño unificado harmoniza a gama e mellora a visibilidade do produto no lineal. A intención é apoiar os consumidores que desexan manter unha sensación de equilibrio durante os días axetreados.
The Recognition
About the A' Design Award de Prata
Aqua Minerale Redesign Envasado de bebidas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Aqua Minerale Redesign Envasado de bebidas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Aqua Minerale Redesign Envasado de bebidas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
- Inspiration
- The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.
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