Gatorade GX Patch and APP Primary Function: Aplicación móbil by PepsiCo Design and Innovation

Gatorade GX Patch and APP Primary Function: Aplicación móbil by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Deseño de Tecnoloxías Móbiles, Aplicacións e Software Competition Category.

PrataMóbil· 2022

Gatorade GX Patch and APP Primary Function: Aplicación móbil

by PepsiCo Design and Innovation

A' Design Award de Prata Winner in Móbil Category

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Verified Award Winner
Verify Award Status for #137260

View at A' Design Award Press Release Award Badge

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The Design

About Gatorade GX Patch and APP Primary Function: Aplicación móbil

Book Text: Gx é un sistema de hidratación personalizado formado por unha aplicación móbil, un parche de suor e unha botella reutilizable. O parche de suor Gx pégase ao antebrazo e recolle o suor durante un adestramento de alta intensidade para rastrexar a perda de fluídos e sodio. A aplicación Gx escanea o parche e crea un perfil de suor. A partir do perfil de suor, a aplicación recomenda estratexias de hidratación e alimentación para o seguinte adestramento. Suxírense ao usuario nove fórmulas de cápsulas Gx con diferentes niveis de carbohidratos e electrólitos. As cápsulas usan menos plástico que as bebidas totalmente diluídas e non recargables.

The Recognition

About the A' Design Award de Prata

Gatorade GX Patch and APP Primary Function: Aplicación móbil gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Gatorade GX Patch and APP Primary Function: Aplicación móbil sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Gatorade GX Patch and APP Primary Function: Aplicación móbil é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
Production Technology: The latest upgrade to the system is the new Gx Sweat Patch that completes the personalized hydration system. Until now, sweat testing was traditionally done in a lab using expensive equipment and skilled technicians, and therefore only accessible by top professional teams. Gatorade transformed this resource-intensive process into a method that is simpler, cheaper, and accessible to everyone by developing the Gx sweat patch. The patch is a next-level wearable that sticks to the user’s forearm and collects sweat from one high-intensity workout to track fluid and sodium loss. Then, the Gx App—designed to help athletes optimize workouts and track long term progress—scans it all. Using that unique sweat profile, it recommends hydration and fueling strategies for the next time the activity is performed, helping athletes optimize their workout and recovery.
Inspiration: Gatorade’s founding mission is rooted in an enduring commitment to maximizing athletic performance and helping athletes perform their best. We know that every athlete is unique and as a result has individualized needs in order to fuel peak performance. Customization and personalization are the next frontier of sports, nutrition, and sustainability.

Read the Press Release