Audemars Piguet Deseño de Interior de Museo de Atelier Brueckner

O deseño Audemars Piguet Deseño de Interior de Museo de Atelier Brueckner é un estimado gañador do moi prestixioso 2022 A' Design Award de Ouro na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

OuroInteriorismo· 2022

Audemars Piguet Deseño de Interior de Museo

de Atelier Brueckner

Cliente: Audemars Piguets

Gañador do A' Design Award de Ouro na Categoría Interiorismo

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O Deseño

Sobre Audemars Piguet Deseño de Interior de Museo

Musee Atelier Audemars Piguet é un interior de museo creado para un fabricante de reloxos suízo. A exposición abrangue 1.100 metros cadrados e está situada en Le Brassus, Suíza, a vila onde se fundou a compañía. Os visitantes seguen un percorrido en espiral fluído cunha narración composta, e cada capítulo ten a súa propia linguaxe de deseño. Esculturas, autómatas e instalacións cinéticas dan ritmo á exposición, que está visualmente ligada á paisaxe circundante. Os reflexos e as sombras cambian coa hora do día e coa estación do ano.

O Recoñecemento

Sobre o A' Design Award de Ouro

Audemars Piguet Deseño de Interior de Museo gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Audemars Piguet Deseño de Interior de Museo sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Audemars Piguet Deseño de Interior de Museo crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Dimensións e Embalaxe: The exhibition area is 1,100 sqm.
Etiquetas: Watch, Audemars, Piguets, craftmanship, luxury
Tecnoloxía de Produción: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Reto de Deseño: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Investigación: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inspiración: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Duración do Proxecto: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Fluxo de Operacións: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Membros do Equipo: Wassim Melki
Sungha Kim
Créditos das Imaxes: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer