Bank of England Identidade Visual de Matteo Ruisi and Peter McCabe

O deseño Bank of England Identidade Visual de Matteo Ruisi and Peter McCabe é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2022

Bank of England Identidade Visual

de Matteo Ruisi and Peter McCabe

Cliente: Bank of England

Gañador do A' Design Award de Prata na Categoría Gráfico

37,780

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Cores

O Deseño

Sobre Bank of England Identidade Visual

Deseñar para un banco central significa atopar un equilibrio entre información técnica e sensible, resultados dirixidos polo persoal, comunicacións xerais atractivas e unha serie de regulacións. Isto non é sinxelo de conseguir e baséase en dinámicas internas delicadas. A nova identidade desenvolveuse xunto coas persoas que a usarán, equilibrando todos os aspectos das comunicacións. Céntrase en chegar a un público máis amplo cun enfoque accesible, relevante, estruturado e distintivo. Estes principios clave utilizáronse como dirección de deseño para todos os activos visuais.

O Recoñecemento

Sobre o A' Design Award de Prata

Bank of England Identidade Visual gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Bank of England Identidade Visual sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Bank of England Identidade Visual é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Dimensións e Embalaxe: Not applicable
Etiquetas: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Tecnoloxía de Produción: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Reto de Deseño: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Investigación: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspiración: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Duración do Proxecto: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Fluxo de Operacións: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Membros do Equipo: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Créditos das Imaxes: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.