Drive2Extremes Multivision Primary Function: Obra fotográfica by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Deseño de Fotografía e Manipulación Fotográfica Competition Category.
PrataFotografía· 2022
Drive2Extremes Multivision Primary Function: Obra fotográfica
Client: Porsche Middle East and Africa FZE
A' Design Award de Prata Winner in Fotografía Category
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The Design
About Drive2Extremes Multivision Primary Function: Obra fotográfica
Book Text: Drive2Extremes Multivision é unha serie de obras fotográficas que une dúas paisaxes extremas nunha soa imaxe. O Porsche Taycan Cross Turismo foi fotografado por primeira vez nunha braña conxelada en Laponia, ao norte do Círculo Polar Ártico. Dúas semanas despois, o coche colocouse na mesma posición con respecto á cámara, e cunha posición do sol semellante, no deserto arábigo dos Emiratos Árabes Unidos. As dúas vistas fusionáronse despois mediante técnicas de exposición múltiple. O obxectivo era xuntar nunha soa imaxe o escenario polar e o do deserto. As obras producíronse en varios tamaños.
The Recognition
About the A' Design Award de Prata
Drive2Extremes Multivision Primary Function: Obra fotográfica gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Drive2Extremes Multivision Primary Function: Obra fotográfica sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Drive2Extremes Multivision Primary Function: Obra fotográfica é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.
I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo. - Dimensions & Packaging
- Several produced artworks in different sizes.
- Tags
- photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
- Production Technology
- I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
- Design Challenge
- The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
- Research
- The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
- Inspiration
- I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
- Project Duration
- It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
- Operation Flow
- I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
- Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- Sandy Mcintosh
Rita el Hachem
Guild Finland. - Image Credits
- All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori
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