Multivision Porsche Shanghai Función Primaria: Obra fotográfica by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Deseño de Fotografía e Manipulación Fotográfica Competition Category.
PrataFotografía· 2022
Multivision Porsche Shanghai Función Primaria: Obra fotográfica
Client: Porsche China
A' Design Award de Prata Winner in Fotografía Category
- 106,858
- Verified Award Winner
- Verify Award Status for #139344
The Design
About Multivision Porsche Shanghai Función Primaria: Obra fotográfica
Multivision Porsche Shanghai é unha serie de obras fotográficas creada para Porsche China. Cada imaxe combina tres fotografías nun só cadro mediante exposición múltiple. A serie amosa as diferentes caras de Shanghai, dende os distritos tradicionais chineses e a arquitectura da antiga Concesión Francesa ata os modernos edificios de vidro e aceiro. Un coche deportivo aparece en cada imaxe e mantense recoñecible a pesar das contornas superpostas. As imaxes realizáronse con fotografía dixital e prodúcense como impresións de arte montadas sobre paneis compostos de aluminio en edicións limitadas.
The Recognition
About the A' Design Award de Prata
Multivision Porsche Shanghai Función Primaria: Obra fotográfica gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Multivision Porsche Shanghai Función Primaria: Obra fotográfica sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Multivision Porsche Shanghai Función Primaria: Obra fotográfica é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture. - Dimensions & Packaging
- Different Artworks in different sizes, all in limited editions
- Tags
- Shanghai, China, Porsche, multiple exposure, photography
- Production Technology
- Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
- Design Challenge
- The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
- Research
- The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
- Inspiration
- Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche. - Project Duration
- Location-Scouting and Shooting: 10 days, 10 more days for postproduction
- Operation Flow
- 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production - Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- David Schütte
Claire Bayrasy. - Image Credits
- Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
