Granovita Envasado de Granola de Olga Takhtarova

O deseño Granovita Envasado de Granola de Olga Takhtarova é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2022

Granovita Envasado de Granola

de Olga Takhtarova

Cliente: Sot B&d

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Granovita Envasado de Granola

Granovita é un deseño de envasado para granola. Unha caixa de cartón substitúe a bolsa flexible que se emprega habitualmente para os cereais, ofrecendo un maior control sobre como aparece o produto nos estantes. A superficie rugosa do cartón reforza a temática da vida saudable. As ilustracións de froitas e grans describen o sabor de cada variedade. As iconas, a tipografía expresiva e as cores vivas transmiten unha mensaxe positiva. O cartón pode compostarse, polo que a solución mantense respectuosa co medio ambiente e de baixo custo. Cada caixa mide 160 por 120 por 40 milímetros.

O Recoñecemento

Sobre o A' Design Award de Prata

Granovita Envasado de Granola gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Granovita Envasado de Granola sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Granovita Envasado de Granola é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensións e Embalaxe: 1 boxes 160mm x 120mm x 40mm
Etiquetas: Granola, Granola packaging, Fruit Granola, Ukraine
Tecnoloxía de Produción: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Reto de Deseño: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Investigación: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiración: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Duración do Proxecto: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Fluxo de Operacións: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.