Big Dream Deseño Visual by Alice Zong is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

PrataGráfico· 2023

Big Dream Deseño Visual

by Alice Zong

Client: Alice Zong Design

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner
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The Design

About Big Dream Deseño Visual

Este deseño visual rende homenaxe ao Mes da Patrimonio de Asia Pacífico Americano cunha mestura de estilos tradicionais e modernos que captura a esencia da arte clásica chinesa. Pinceladas con matices mostran a beleza e profundidade desta forma de arte. O estudo mostra un equilibrio de sofisticación e significado cultural que é sinónimo de caligrafía chinesa, destacando a súa relevancia para a cultura asiática. A linguaxe do deseño é atemporal, fusionando arte e deseño para conectarse coa beleza do pasado ao tempo que forxa un camiño cara ao futuro, en celebración da cultura asiática e pacífica americana.

The Recognition

About the A' Design Award de Prata

Big Dream Deseño Visual gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Big Dream Deseño Visual sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Big Dream Deseño Visual é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is distinguished by its focus on Chinese calligraphy and its cultural significance to Asian Pacific American heritage. It blends traditional and modern styles, showcasing the beauty and richness of the art form through nuanced brushstrokes. The fusion of traditional and modern styles creates a timeless and relevant design language, where art and design merge to create a visual language that transcends boundaries and connects us to the beauty of the past while forging a path towards the future. This study exhibits a fine balance of sophistication and cultural richness that is synonymous with Chinese calligraphy, highlighting the art form's cultural importance and relevance to Asian Pacific American heritage.
Dimensions & Packaging: Width 10-inch x Height 10-inch visual design
Tags: Visual design, Digital design, Graphic design, Typography, Color, Chinese Elements
Production Technology: In the spirit of Asian Pacific American Heritage Month, the designer conducted research on traditional Chinese elements and utilized innovative technologies to create a stunning design. Using Adobe Illustrator, digital Kanji strokes were translated and written, while Adobe Photoshop and Adobe Lightroom CC were used to create a layout and combine the Kanji strokes of Big Dream with photography backgrounds. The result is a beautiful blend of traditional and modern techniques that celebrate the cultural significance of Chinese calligraphy and its relevance to Asian Pacific American heritage.
Design Challenge: This project balanced traditional Chinese calligraphy with modern design, honoring the significance of Asian Pacific American Heritage Month. Extensive research, including traveling to China and consulting with calligraphers, fully understood the art form's cultural significance. The stunning poster design seamlessly blends tradition and modernity, showcasing the timeless beauty of Chinese calligraphy while embracing contemporary design. It highlights the rich cultural heritage of Asian Pacific Americans and the importance of celebrating their contributions to art and design.
Research: The research traced the roots of Chinese calligraphy, exploring the Kanji symbol for "Big Dream." Learning from master calligraphers in China, I gained a deeper appreciation for the beauty and complexity of this art form, capturing its essence in my designs. This journey celebrates Asian American Heritage Month, my culture, and heritage, and highlights the importance of our dreams for our future.
Inspiration: This visual design draws inspiration from Chinese calligraphy, creating a unique and exquisite aesthetic that honors the richness of the Asian culture. The Kanji symbol for "Dream" represents the endless possibilities in the environment, striking a balance of sophistication and cultural richness synonymous with Chinese calligraphy. Each brush stroke captures the essence of traditional Chinese art, reflecting a deep appreciation for cultural heritage. The design language is timeless and relevant, merging art and design to connect us to the beauty of the past while forging a path towards the future, in celebration of the richness of Asian Pacific American culture.
Project Duration: The project was started in Nov 2021 in the U.S. and finished in March 2023
Operation Flow: This experimental visual layout was created with a focus on design concepts and a deep appreciation for cultural heritage, in honor of Asian Pacific American Heritage Month. The translated calligraphy art Chinese Kanji strokes of Big Dream were incorporated into Photoshop to create a distinctive and delicate impressionistic style that reflects the exquisite elegance and rich cultural heritage of China. This unique style is intended to be utilized across all visual materials and communications for the brand, connecting with audiences and forging a path towards the future while honoring the past.
Patents: Alice Zong
Team Members: Alice Zong
Image Credits: Image #1: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2023