Stadium SC Freiburg Sistema De Orientación by Thomas Geissert

Stadium SC Freiburg Sistema De Orientación by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2022

Stadium SC Freiburg Sistema De Orientación

by Thomas Geissert

Client: Teamgeissert

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner
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Colors

The Design

About Stadium SC Freiburg Sistema De Orientación

O obxectivo era crear un sistema con identidade propia e orixinalidade que vaia máis aló. A estrutura do novo estadio do SC Freiburg consta dunha forma básica ortogonal e un tellado ortogonal. Debe apoiarse o principio reitor do deseño arquitectónico, para crear unha estrutura identitaria. O novo sistema de orientación e orientación preséntase, polo tanto, cunha linguaxe de forma clara. Acolle e informa aos visitantes e afeccionados que xa se atopan na zona exterior (aparcamento, parada de autobús, tranvía), condúceos ás entradas e no estadio polo paseo marítimo ata os asentos.

The Recognition

About the A' Design Award de Ferro

Stadium SC Freiburg Sistema De Orientación gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Stadium SC Freiburg Sistema De Orientación sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Stadium SC Freiburg Sistema De Orientación é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT