The Land of Rocks Stand de Exposición by Weixian He and Baoyang Wei is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Deseño de Arquitectura, Interiores e Exhibicións de Feiras Comerciais Competition Category.
PrataFeira Comercial· 2023
The Land of Rocks Stand de Exposición
Client: Wise Space Aesthetics
A' Design Award de Prata Winner in Feira Comercial Category
- 16,970
- Verified Award Winner
- Verify Award Status for #139921
The Design
About The Land of Rocks Stand de Exposición
The Land of Rocks é un espazo expositivo temporal creado para unha marca de pedra sinterizada na Guangzhou Design Week en 2020. O stand ocupa 180 metros cadrados. Unha distribución semipechada e semiaberta guía os visitantes ao longo dun percorrido variado, mentres que as aberturas cortadas nas paredes dispostas permiten ver os patróns da pedra desde o exterior e desde o interior. Unha estrutura curva chamada Rock Flower érguese no centro do escenario. O deseño fai visible e doada de experimentar a relación entre a pedra sinterizada, a habitación e a cidade.
The Recognition
About the A' Design Award de Prata
The Land of Rocks Stand de Exposición gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que The Land of Rocks Stand de Exposición sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. The Land of Rocks Stand de Exposición é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Custom, high-end, professional brand essence" given to show the space inside and outside.The main products combined with the brand culture are displayed in front of the public through a variety of aesthetic forms to create a visual, sensory and experiential immersive experience place.The purpose is not only to express exhibitionality and artistry, but also to attract the attention of designers and professionals and create conditions for brand communication and brand appreciation.
- Dimensions & Packaging
- 180sqm
- Tags
- Brand exhibition, temporary exhibition, ceramic tile, sintered stone, Guangzhou
- Production Technology
- Arrangement and encircle do not cause closure or isolation. On the contrary, through special arrangement and cut crevices, one can see the beautiful and varied posture of the stone patterns from the outside to the inside. Or watching people from the inside out as they move and stare curiously at them.
- Design Challenge
- The huge theme of the relationship between sintered stone, habitation and city is challenging to express through a limited space in a limited time period. We have a primary and secondary layout of a spatial structure, giving full consideration to the design aesthetic feeling and functionality, semi-enclosed and semi-open structure to create a dynamic visiting line. Visitors can control the rhythm of moving and static, fast and slow, so that visitors have a sense of immersion.
- Research
- From the point of view of the brand, while fully displaying the advantages of the product, we need to express the deeper cultural connotation, that is, to make the relationship between sintered stone, habitation and city visible, palpable and experiential, which is the focus of our design. This relationship is not straightforward, but requires people to place themselves in the space, heart feeling. So when we design, we need to consider how to make the visitors have a more delicate touch point - Architecture should become more open in the city, both formally and emotionally.
- Inspiration
- What is the relationship between sintered stone, habitation and city? One lives in the city, moving between different buildings and staying sometimes. This exhibition space is like the epitome of urban architecture. The sintered stone and its application products are integrated into the space, and the building will no longer be a "shelter" without emotion. Endowed with the soul of nature, the architecture has more flexibility and is infinitely close to people's hearts.
- Project Duration
- The project was constructed and completed in Guangzhou in December 2020, and was exhibited at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.
- Operation Flow
- To meet the requirements of semi-open interaction, the entrance presents the characteristics of rigid and flexible sintered stone in two ways. Symmetric and asymmetric docking - Together. The flexibility and suppleness of sintered stone as the first impression to attract the attention of visitors. The "Rock flower" structure stands in the center of the stage as the protagonist, with graceful curves extending upward. When you sit on the bench and look up, the clouds glow implicitly, like a dream.
- Team Members
- Chief Designer: Weixian He
Designer: Baoyang Wei
Designer: Fengming Tang - Image Credits
- Image #1, 2, 3, 4, 5: Photographer Zhuoquan Wu
Video shooting and editing: Zhuoquan Wu
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