Prata Envases · 2022
Shadlee Función principal: Envase de zume
- A' Design Award de Prata 2022 in Envases
- CLIENT: SHADLEE Co., Ltd.
- Estimated Number of Design Views: 29,845
- Verification code 57E3894928 · Verify this award
Colors
About Shadlee Función principal: Envase de zume
Shadlee é unha serie de envases de zume creada para oito sabores de froita, entre eles piña, mango e cereixa ácida. Cada cartón mide 45 mm de ancho, 45 mm de fondo e 130 mm de alto. Os gráficos están debuxados a man nun estilo cubista, para logo dixitalizalos e completalos no ordenador. Empréganse cores planas porque o método de impresión por flexografía non permite degradados. Cada envase mostra unha cara fantástica con detalles como follas, froitas, instrumentos musicais ou artigos deportivos. A cor de cada envase está relacionada co seu sabor.
About the A' Design Award de Prata
Shadlee Función principal: Envase de zume gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Shadlee Función principal: Envase de zume sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Shadlee Función principal: Envase de zume é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Press Kit
- Unique Properties
- Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
- Dimensions & Packaging
- Width 45 mm x Depth 45 mm x Height 130 mm
- Tags
- Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
- Production Technology
- All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times. - Design Challenge
- There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important. - Research
- Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors. - Inspiration
- The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style. - Project Duration
- May - Jun 2020, Tehran, Iran
- Operation Flow
- Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors. - Patents
- Copyrights belong to Shadlee Juice Makers
- Image Credits
- All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.
