Buddy Workwear Función Primaria: Identidade de marca by Pilotfisch GmbH and Co. KG

Buddy Workwear Función Primaria: Identidade de marca by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Deseño de Publicidade, Márketing e Comunicación Competition Category.

PrataPublicidade· 2022

Buddy Workwear Función Primaria: Identidade de marca

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award de Prata Winner in Publicidade Category

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Colors

The Design

About Buddy Workwear Función Primaria: Identidade de marca

Buddy Workwear é unha identidade de marca creada para un fabricante de roupa de traballo en Alemaña. O nome Buddy constitúe o núcleo da identidade e deriva do antigo nome da empresa. O azul escuro serve como cor principal e fai que os produtos e as fotografías destaquen, mentres que o azul claro se emprega como cor de acento e realce. As dúas cores compleméntanse entre si como "buddies" (compañeiros). Unha tipografía clara e unha redacción sinxela apoian a actitude directa da marca. A identidade aplícase a folletos impresos, un sitio web, un vídeo e unha campaña en redes sociais.

The Recognition

About the A' Design Award de Prata

Buddy Workwear Función Primaria: Identidade de marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Buddy Workwear Función Primaria: Identidade de marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Buddy Workwear Función Primaria: Identidade de marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster