Forte Forte Roma Deseño de Interiores para Comercio Retail by Robert Vattilana

Forte Forte Roma Deseño de Interiores para Comercio Retail by Robert Vattilana is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Deseño de Espazos Interiores e de Exposición Competition Category.

FerroInteriorismo· 2022

Forte Forte Roma Deseño de Interiores para Comercio Retail

by Robert Vattilana

Client: Forte Forte

A' Design Award de Ferro Winner in Interiorismo Category

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Verified Award Winner

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Colors

The Design

About Forte Forte Roma Deseño de Interiores para Comercio Retail

Forte Forte Roma é un deseño de interiores comercial para unha boutique de moda en Roma. O espazo abarca un total de 71 metros cadrados, cunha área de vendas de 53 metros cadrados. Ónix verde de Afganistán, cortado en grandes bloques simétricos e acabado en mate, cobre os chans e as paredes. Unha cascada de luz marca o perímetro. Paneis de latón pulido, pregados e ancorados mediante costuras de latón, forman a parede do fondo. Os teitos brancos levan bandas inclinadas e ollos de boi luminosos. Os probadores contan con portas de latón e interiores tapizados en veludo capitoné color salvia.

The Recognition

About the A' Design Award de Ferro

Forte Forte Roma Deseño de Interiores para Comercio Retail gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Forte Forte Roma Deseño de Interiores para Comercio Retail sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Forte Forte Roma Deseño de Interiores para Comercio Retail é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eternal city in which the stratigraphy of eras and styles can be read at every corner, in every stone, induces a reflection on matter. The focus is on contrast, because in rome contrast has always been harmony.
In the city of travertine, we renounces one of the essential materials of its own grammar of elements in order to place amazement before redundancy. The boutique looks like a vibrant monolith of green onyx, a precious material with a unique design that contains thousand–year history.
Dimensions & Packaging: Total net area m2 71; Sales area m2 53
Tags: Forte Forte Roma, Retail Design, Green Onyx treated in large symmetrical blocks, Brass, Boudoir–like changing rooms in sage–colored capitonné velvet, Eternal City, Artisanal, Historic Building
Production Technology: The sense of the entire project is permeated by the respect for the location, the design of every single detail and the attention of the forms and materials. The execution was made thanks to skilled craftsmen who were able to assemble and model unique pieces, creating an immersive atmosphere in which to enjoy the pleasure of the space and experience of design.
Design Challenge: The challenging moment is about the concept itself which take in consideration a complete custom made and artisanal project located in a historic building under the protection of the city superintendence of fine arts.
Working with the green onyx treated in large symmetrical blocks means to design the whole space counting every single millimeters. A great artisanal team made this project possible.
During this period of global pandemic and lock–down safety was maintained at first while time and budget remained under control.
Research: From the creative dialogue between Robert Vattilana and Giada Forte a language is born which, following a rhythm and a metric that is different each time and locations, becomes a lingo. The opening of the new Roman boutique, at number 4c in via Borgognona, in the heart of what was once the Campo Marzio, in a street full of character marks a new chapter and affirms a new idiom, made of extreme synthesis, of a desire for intime permanence. A sense of gentle power, of timeless lightness pervades the whole.
Inspiration: The spatial narrative is an ongoing path in which powerful and present materials and pure forms – now airy and impalpable, now solid – are molded on the unique characteristics of the place. Meaning by locus, not so much, or not only, the immediate surroundings, as the genius loci itself, and with it the city.
Project Duration: The project started in december 2019 in Rome and finished in october 2020
Operation Flow: The green onyx, which thanks to the particular mineral structure dematerializes in contact with the light in a nuanced transparency.
It is a stone that comes from Afghanistan, an area of extinct volcanoes, and whose history is at least as long as that of the city. Treated in large symmetrical blocks and worked to obtain a matte surface, green onyx creates a total immersion in the shop: it drowns the entire space, from floors to walls.
The entire perimeter of the scenic box is illuminated and marked by a cascade of light, while panels of polished brass folded in on themselves and anchored by brass stitching make up the back wall. In contrast, the ceilings are white in the initial part of the shop,
with inclined and dynamic bands, while in the second they open in a geometric composition of luminous portholes. In such an affirmative space, the dressing rooms closed by brass hinged doors opened by portholes are a mysterious presence, which reveals feminine, boudoir–like interiors in sage–colored capitonné velvet.
Team Members: Lead Designers, Creative Ditectors: Robert Vattilana and Giada Forte
Image Credits: All photos credit: Danilo Scarpati Photographer