Half Production A Identidade Da Marca by Chin Hock Cong

Half Production A Identidade Da Marca by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2022

Half Production A Identidade Da Marca

by Chin Hock Cong

Client: Creator Design Studio

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Half Production A Identidade Da Marca

Half Production é un estudo de fotografía e videografía. O equilibrio entre luz e sombra é algo que sempre buscan. Mentres tanto, isto tamén coincide coa súa filosofía de vida. Captar o equilibrio entre a metade e o pleno é como ser humilde e manter a aprendizaxe, o equilibrio entre función e creatividade. O logotipo está inspirado na acción de verter a auga. Cando o vaso está cheo, non hai espazo para mellorar. A acción de verter a auga parece ser algo polo que estamos perseguindo. Sexa humilde e segue aprendendo.

The Recognition

About the A' Design Award de Bronce

Half Production A Identidade Da Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Half Production A Identidade Da Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Half Production A Identidade Da Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021