Lenza Lenzy Clothes Clinic Deseño de Identidade de Marca by Wallrus Design Studio

Lenza Lenzy Clothes Clinic Deseño de Identidade de Marca by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2022

Lenza Lenzy Clothes Clinic Deseño de Identidade de Marca

by Wallrus Design Studio

Client: Lenza Lenzy Clothes Clinic

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #140296

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Colors

The Design

About Lenza Lenzy Clothes Clinic Deseño de Identidade de Marca

Lenza Lenzy é un programa de deseño de marca e identidade visual creado para unha clínica de roupa, un servizo dedicado ao coidado e reparación de pezas de vestir. A identidade construíuse en etapas superpostas, comezando polo nome da marca e a historia da marca, e continuando a través dun manual de marca, unha guía de logotipo, un libro de identidade visual, decoración de interiores, motion graphics e publicidade. Utilizáronse papel, tea, madeira, adhesivos, impresión offset e impresión dixital. A investigación sobre o funcionamento das clínicas guiou a idea central, xa que non existía antes ningunha clínica de roupa comparable.

The Recognition

About the A' Design Award de Bronce

Lenza Lenzy Clothes Clinic Deseño de Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Lenza Lenzy Clothes Clinic Deseño de Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Lenza Lenzy Clothes Clinic Deseño de Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lenza Lenzy branding and brand identity design is one of our great best projects that we worked on it with all of our love and inspirations. Lenza Lenzy project made with a very deep layer of branding. We started working on this project by brand naming then write a brand story and still working until staff training finished. We designed many things for this project such as: Brand book, Logo guideline, Vi book, Decoration, Motion graphics, Brand Story, Advertising and etc.
Dimensions & Packaging: Lenza Lenzy had a 120m x 30m of clothes clinic
Tags: Clothes clininc, Branding, brand design, brand story
Production Technology: We used many materials and techniques for making visual identity of this project such as: Paper, Fabric, Offset printing, Digital printing, Stickers, Wood and etc.
Design Challenge: The main and important challenge of this project researching program is about that there was not exist any clothes clinic before this project. So we had to create many things.
Research: There are a lot of researching program for this project.
Inspiration: Lenza Lenzy is the first and currently the only clothes clinic in Iran. Lenza Lenzy is committed to provide distinguished services with the highest quality. all garments feel better in Lenza Lenzy clothes clinic. This few sentence where things that drive us to work on this project. Lenza Lenzy is very special because there is not any competitor for it in Iran and there is only three or four clothes clinics exist in around the world. So, we put all of our ability, knowledge and love in this project
Project Duration: Start: Apr 2020 End: Dec 2021
Operation Flow: Lenza Lenzy cloth clinic is a place to brings a good sence for their customers and clothes. This clinic is truly like a hospital for all type of clothes.
Team Members: Deign director: Iman Ale Mozaffar
Creative director: Matin Mirzaei
Strategy manager: Kianoosh Atashi
Copywriter: Saman Sedighzadeh
Illestrator: Matin Mirzaei
Image Credits: Wallrus design studio