Sun Dachun Interior de Tenda de Moda by Ling Lin

Sun Dachun Interior de Tenda de Moda by Ling Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño de Espazos Interiores e de Exposición Competition Category.

BronceInteriorismo· 2023

Sun Dachun Interior de Tenda de Moda

by Ling Lin

Client: Fungc Hh Design

A' Design Award de Bronce Winner in Interiorismo Category

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Verified Award Winner

Verify Award Status for #141589

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sun Dachun Interior de Tenda de Moda

Sun Dachun é o interior dunha tenda de moda completado en 2021 en Jiangsu, China. O deseño emprega formas xeométricas puras e volumes dentro dunha planta de trazado relativamente cadrado. A exposición principal da fachada, a exposición de roupa, o probador, a sala VIP e o mostrador de caixa están conectados ao longo dunha única liña de circulación. A pintura artística branca combínase con acabados en negro e prata para unificar o espazo. Os focos sobre carril integrados no teito realzan as pezas de roupa, mentres que os espellos amplían a percepción visual do espazo. O interior reforza a imaxe da marca e a experiencia dentro da tenda.

The Recognition

About the A' Design Award de Bronce

Sun Dachun Interior de Tenda de Moda gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Sun Dachun Interior de Tenda de Moda sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Sun Dachun Interior de Tenda de Moda satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through the integration of space and artistic aesthetics, the interior design aims to improve the image of SUNDACHUN, a young fashion brand based in China. The project excavates the deep commercial value of the brand and creates a space full of imagination and creativity.
Dimensions & Packaging: The retro and science fiction design elements build the space imagination. With straight lines and arcs, two spatially organized blocks and curved surfaces describe the appearance of space while simplifying the internal structure, presenting it in an eye-catching minimalist shape. As the lights are gradually lit up, the color and texture of the materials change to reflect the most authentic emotions. People will re-examine their own hearts and the surrounding environment in the amplified personal emotions.
Tags: interior design, store, fashion, material, modern
Production Technology: In the choice of materials, the white artistic paint and the black and silver finishes, after the interspersed relationship of the attached masses, are strengthened by color, suggesting movement and static and ensuring the unity of the space.
Design Challenge: The overall design of the fashion store is all about proportion and division. The large futuristic pieces of silver, diffuser light strips, bar chandeliers, and curved walls are combined with the brand's own concepts and creativity in the offline retail experience, constituting a story of exploration in the unknown.
Research: The essence of commercial space is people-oriented service for marketing, and the space itself is a medium. The project is related to the upgrading and optimization of brand image and in-store experience, providing customers with more services and choices.
Inspiration: Inspired by the brand concept, the pure geometric shapes and blocks return the space to its origin. In the relatively square layout, all functions such as the main facade display, clothing display, fitting room, VIP room, cashier counter, etc. are integrated and connected through the walking line to form a "one-piece" tailoring in the architectural space.
Project Duration: The project finished in 2021 in Jiangsu, China.
Operation Flow: The track spotlights are integrated on the ceiling to highlight the displayed clothes, and the adjusted angle of light and shadow give rhythm to the space. The saturation of light and the interspersed mirrors make the space open and impressive while presenting the best quality of clothes. The indoor symmetrical shelf extends the customer's vision, and the fitting room is hidden in the corner; the white paint and layered shapes of the VIP space bring the overall space back to tranquility.
Team Members: Designer: Ling Lin