Whitelier Hanam Panadería de Seuk Hoon Kim

O deseño Whitelier Hanam Panadería de Seuk Hoon Kim é un estimado gañador do moi prestixioso 2023 A' Design Award de Ferro na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

FerroInteriorismo· 2023

Whitelier Hanam Panadería

de Seuk Hoon Kim

Cliente: Studio Eccentric Co., Ltd.

Gañador do A' Design Award de Ferro na Categoría Interiorismo

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Cores

O Deseño

Sobre Whitelier Hanam Panadería

A panadería boutique de gama alta de Corea do Sur, Whitelier, abriu a súa quinta tenda emblemática no distrito de Misa, en Gyeonggido, Corea do Sur. O obxectivo deste proxecto consistía en deseñar unha panadería cunha sala de exposicións de venda e unha cociña totalmente equipada para producir pan branco. Precísase un deseño global para cumprir a identidade da marca, Whitelier, que era a palabra composta de "Branco" e "Taller"; é dicir, obradoiro branco de cocción de pans premium. Deseñaron a sofisticada fachada de curvatura e os estantes de exhibición de pan articulados para enfatizar a idea.

O Recoñecemento

Sobre o A' Design Award de Ferro

Whitelier Hanam Panadería gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Whitelier Hanam Panadería sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Whitelier Hanam Panadería é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Dimensións e Embalaxe: Width 11,180mm x Depth 6,070mm x Height 4,900mm
Etiquetas: white, bakery, display, modern, minimal, bread, articulated
Tecnoloxía de Produción: The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Reto de Deseño: Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Investigación: For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Inspiración: As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Duración do Proxecto: The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Fluxo de Operacións: Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Membros do Equipo: Seuk Hoon Kim
Créditos das Imaxes: All images : Photographer Studio Eccentric, 2021