China Merchants Deseño de Interiores de Sucursal Bancaria de Shenzhen Scene Aesthetic Design Co., Ltd

O deseño China Merchants Deseño de Interiores de Sucursal Bancaria de Shenzhen Scene Aesthetic Design Co., Ltd é un estimado gañador do moi prestixioso 2023 A' Design Award de Ferro na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

FerroInteriorismo· 2023

China Merchants Deseño de Interiores de Sucursal Bancaria

de Shenzhen Scene Aesthetic Design Co., Ltd

Cliente: China Merchants Bank

Gañador do A' Design Award de Ferro na Categoría Interiorismo

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O Deseño

Sobre China Merchants Deseño de Interiores de Sucursal Bancaria

China Merchants é un deseño de interiores dunha sucursal bancaria realizado en Shenzhen, China. O espazo de 870 metros cadrados está dividido en áreas funcionais para recepción de negocios, espera e entretemento, todas irradiando desde unha área de descanso integrada central. O cadrado, unha forma empregada nas fiestras da arquitectura clásica chinesa, é tomado como núcleo visual para expresar estabilidade e apertura. A madeira, o coiro, o vidro e a iluminación cunha temperatura de cor de 5500K combínanse con bordos negros e cores da marca para crear un ambiente sosegado. A sucursal está concibida como un lugar para a socialización cotiá e o lecer.

O Recoñecemento

Sobre o A' Design Award de Ferro

China Merchants Deseño de Interiores de Sucursal Bancaria gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que China Merchants Deseño de Interiores de Sucursal Bancaria sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. China Merchants Deseño de Interiores de Sucursal Bancaria é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Dimensións e Embalaxe: 870㎡
Etiquetas: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Tecnoloxía de Produción: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Reto de Deseño: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Investigación: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Inspiración: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Duración do Proxecto: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Fluxo de Operacións: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Membros do Equipo: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang