BLS World Complexo de Uso Mixto by SEA Design Group

BLS World Complexo de Uso Mixto by SEA Design Group is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Deseño de Arquitectura, Edificación e Estruturas Competition Category.

PrataArquitectura· 2023

BLS World Complexo de Uso Mixto

by SEA Design Group

Client: SEA Design

A' Design Award de Prata Winner in Arquitectura Category

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Verified Award Winner

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The Design

About BLS World Complexo de Uso Mixto

BLS World é un complexo de uso mixto en Haining, China, que combina oficinas, un hotel e instalacións comerciais. O desenvolvemento consiste nunha torre de 268 metros de altura e varios podios. A torre de 51 plantas alberga plantas de oficinas e un hotel de cinco estrelas, cun sky lobby e un observatorio panorámico situados a unha altura de 222,8 metros. Os podios conteñen tendas, un centro de conferencias e un centro de medios. A torre está revestida cun sistema de muro cortina modular totalmente de vidro que axuda a aforrar enerxía. Os métodos de deseño paramétrico deron forma á estrutura e aos espazos interiores flexibles.

The Recognition

About the A' Design Award de Prata

BLS World Complexo de Uso Mixto gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que BLS World Complexo de Uso Mixto sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. BLS World Complexo de Uso Mixto é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on a strategy of balancing economy with urban context, art, technology and nature are incorporated into the 268m-high tower, hence generating a series of novel, fun spaces. The architects deepened the design to enhance flexibility, variability and fusion between spaces, and resorted to parametric design approaches to ensure the compatibility between the high-cost, long-lifespan spaces and constant technological development, so as to open a new chapter for CBD-based landmark architecture.
Dimensions & Packaging: Site area: 39,586 square meters
Gross floor area: 182,930.2 square meters
Project type: Office&Hotel
Tags: BLS Group, tower design, city landmark, Sky Observatory, mixed-use commercial complex, the tallest building in Haining, Haining Medium Center, Juanhu Lake landmark, ultra high-rise building, Sky Lobby
Production Technology: The tower adopts an all-glass curtain wall system, to enhance the building's integrality. The alteration between transparency and opaqueness of curtain walls offers flexibility for blocking or bringing in outdoor environment, and the plug-in unitized curtain wall system helps save energy.
The podiums apply a curtain wall system of glazing and perforated aluminum sheets, showing a contrast of solidness and lightness. Parametric design methods render a dynamic and expressive architectural image.
Design Challenge: The project is an ultra high-rise complex integrating a five-star hotel, BLS headquarters, office of Haining Medium Center, and an international banquet center. The various functions lead to complicated and interweaving circulation routes in the basement and complex vertical traffic of the tower. Therefore, the main challenge is how to build a convenient and efficient internal and external circulation system, so as to ensure the convenient, orderly operation of various building functions.
Research: Located in Haining, the project is a landmark-oriented development, aiming to establish a leading architectural system, create a vigorous display surface for the city, as well as accelerate the development of the surrounding areas. Based on the integration of conference & exhibition center, world-class commercial center, leisure facilities, 5 star hotel and 5A-class office building, as well as a new architectural design concept, the project will perform an exemplary effect.
Inspiration: BLS World Trade Center is a large mixed-use complex intended to offer unparalleled workspace and luxury hotel in Eastern China, and to stimulate the growth and vitality through redefining Haining's city skyline. The tower building soars upwards into the sky, showing the beauty of strength. The neat curtain walls are rhythmic and dynamic, and the iconic tower crown shaped by the upward-stretching building form echoes the city's rapid economic growth.
Project Duration: PROJECT DURATION: 2019.12-2023.12
Location: Southeast of the intersection of Haizhou East Road and Zonghai Road, Haining, Jiaxing City, Zhejiang Province, China
Operation Flow: The project comprises a tower and several podiums. The 51-floor tower mainly accommodates offices and a five-star hotel. The hotel is set on the higher levels, featuring a "SKy Lobby" and a "Sky Observatory" set at a height of 222.8 meters, which offers 360-degree aerial views of the cityscape. The podiums include commercial facilities, a conference center and a media center. The whole complex is a mixed-use cultural & business center that integrates ecology, industry, tourism and leisure.
Team Members: SEA Design Group
Hu Chen
Li Xiaolan
Wu Zhengyu
Sheng Ting
Liu Zhongwei
Shi Jimin
Yu Shijun
Liu Jinnan
Li Hegang
Lin Chuzhong
Wang Xin
Wu Jie
Ding Chun
Zhao Tong
Image Credits: SEA Design