Holo Penetration Tenda by Yang Hsiang-Yu

Holo Penetration Tenda by Yang Hsiang-Yu is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Deseño de Espazos Interiores e de Exposición Competition Category.

FerroInteriorismo· 2023

Holo Penetration Tenda

by Yang Hsiang-Yu

Client: The One Creative Interior Design Co., Ltd.

A' Design Award de Ferro Winner in Interiorismo Category

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Verified Award Winner

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Colors

The Design

About Holo Penetration Tenda

O proxecto de reforma do 1o andar dunha antiga tenda da casa da rúa para o "holo" marca está a ter lugar. Esta marca é coñecida pola súa liña de cosméticos, produtos para o coidado da pel e vasos naturais, orgánicos e respectuosos co medio ambiente. Ante a crecente competencia no mercado de beleza e coidados persoais, tomouse a decisión de afastarse do mostrador de marcas convencional e optar por unha cafetería chic, onde os clientes poidan mercar produtos e aproveitar un rincón de fotografía.

The Recognition

About the A' Design Award de Ferro

Holo Penetration Tenda gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Holo Penetration Tenda sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Holo Penetration Tenda é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a renovation of the 1st floor of an old street house store.
holo is a brand, features a line of products comprising cosmetic products, skin care products, and cups of which naturalness, organic-ness and environment friendliness are the emphasis.
Given the heating competition on the beauty and personal care market, decided to break away from the usual brand counter, but to run a complex fashionable coffee shop where products are sold and a photo-shooting corner is provided.
Dimensions & Packaging: The property is about 33 square meters.
Tags: Interior Design, Coffee store, Environmentally friendly, Skin care products, Modern style
Production Technology: Materials used for renovation are low-formaldehyde green materials. For instance, the side wall at the entrance door is made of environmentally friendly wood-plastic composite. The several elevations which feature a 3-dimensional design are covered in silver, an efficient stainless steel finish. The wall facades and floor across the shop are renovated using environmentally friendly cements, the bright color of which effects a spatial magnification effect.
Design Challenge: The cashier counter is also the coffee-making area; the counter volume is also covered with stainless steel. To ensure the smooth operations of the water sink, workbench and storage cabinet at the back of the counter, the water pipes are extended from the water supply source at the back. A linear diffuser is also installed on the top. The project, although completed with a friendly budget, is good value for money in that it gives a quality to the space and is iconic and thus a great innovation of brand image building.
Research: At the two side walls of the shop stand highlights of functions: at one side of the wall lie dining sets reminiscent of geometrically dimensional battements, with benches being covered in silver stainless steel and the cubic-shaped white matte acrylic table being mounted; this is where visitors usually take a break and enjoy coffee and light meals. The large black letters of the brand name attached on the wall also give a sense of trendiness.
Inspiration: The pure white base reminiscent of the complex of the new born and the minimalist lines giving a cool sense of technology are the inspiration of this project.
Project Duration: The project finished in Jan 2022, in Taipei City, Taiwan.
Operation Flow: The front facade of the shop keeps a bit of distance from the road and is one step higher the slightly elevated horizontal view deepens the visual feeling of the audiences. The entrance to the right side stands 1.5 meters further back, requiring taking a turn before entering through the front door; such a unique design of traffic flow makes the entrance a semi-outdoor corner for photo shooting and check-in, with the laser-etched letters of the brand name being the background.
Team Members: Yang Hsiang-Yu
Image Credits: The One Creative Interior Design Co., Ltd.