Prata Reloxo · 2023

Adley Fixi T1 Reloxo

by Jordan Wang

A' Design Award de Prata 2023 in Reloxo
CLIENT: Adley Watch Co.
Estimated Number of Design Views: 40,771
Verification code E4DB59F625 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Adley Fixi T1 Reloxo

Inspirado nun ciclo de marcha fixa, o reloxo Adley Fixi T1 é funcional, robusto e cómodo de levar durante todo o día. O deseño característico do reloxo é o perfil único da caixa, o deseño da cadea central, a posición da coroa e o estilo das agullas do reloxo, dándolle un toque deportivo que lembra a sensación de pedalear. O principal reto foi traducir o elemento do ciclo nun reloxo mecánico, numerosos modelados 3D e prototipos para garantir un produto final refinado. Aplicouse unha nova técnica de montaxe para garantir o axuste perfecto á carcasa do reloxo.

About the A' Design Award de Prata

Adley Fixi T1 Reloxo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Adley Fixi T1 Reloxo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Adley Fixi T1 Reloxo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Press Kit

Unique Properties: Adley Fixi T1 is a distinctive timepiece as the overall design evokes the image of cycling. The dial design follows the proportion of the cycle, the dial is filled with Swiss Super-LumiNova to ensure legibility. The case profile, crown location and central chain ring are signature design features , with water resistance of 10 ATM. The caseback graphic tells the story of the cyclist never ride along. Mechanical movement generates power from kinetic energy. The watch is capped off with anti-reflective sapphire crystal.
Dimensions & Packaging: The case measures 13.6mm in depth, including double-domed sapphire crystal, with a diameter of 40mm. The bespoke 20mm wide rubber strap aims to convey the cycling handlebar and enhance the watch's comfort. The bespoke recycled vinyl watch wallet and recycled paper watch packaging aim to minimise waste and reduce shipping costs. 10 ATM water resistance ensure the watch is suitable for all weather.
Tags: Fixed gear bicycle-inspired design, automatic mechanical watch, designed by architect and cycle enthusiast, clean line, contrasting texture, wheel arch shape case, durable & sustainable materials.
Production Technology: The 316L stainless steel case is manufactured using CNC machining. The design process involves Revit and Rhino 3D rendering and 3D printing mock-ups to test the ideas. During the three-year design process, three rounds of the prototype were commissioned to ensure the end products met every expectation. Each stage of the prototype was road-tested and reviewed with the collaborator. The final watch benefitted from this process.
Design Challenge: As the cycling-inspired watch is a niche market, the main challenge is translating the essence of a fixed-gear bike into an elegant design.
This is also my first watch; designing and manufacturing a product from scratch has been a learning curve. It has been a long process of research, brand development, and finding and working with the right watch manufacturers to make FIXI-T1 a reality.
Research: The collaboration involved numerous professional cycle messengers, bespoke bike builders, watch enthusiast forums, social networks, The Bike charity and industrial insiders to ensure a refined and desirable end product. The design received almost 800 likes and 100s of positive comments, many of them expressing they would purchase Fixi-T1 watch due to the design resonating with the passion of cycling, technical specifications and price point. Those positive responses were a great reassurance for me to continue with the design journey.
Inspiration: As a trained architect passionate about cycling, I identify several similarities between a cycle and a watch. Both items have a simple form yet are complicated in their mechanics. The attribute was a strong concept for me to design a contemporary wristwatch that captured the essence of fixed-gear cycling, adding high-end components and a modern watch manufacturing process. This uncompromised production method is echoed by British hand-made bicycle builders who created a timeless fixed-gear cycle.
Project Duration: The project started in March 2019 in Surrey, England, and the production model was ready in October 2022 in Surrey, England.
Operation Flow: Like a bicycle, Fixi-T1 is a mechanical watch powered by the person's movement. The NH35 mechanical movement is renowned for being a workhorse movement, with incredibly durable and straightforward mechanics for easy service and repair. The ethos of the mechanical watch is to reduce waste compared to battery-powered quartz watch whilst providing a watch for life.
Patents: ADLEY Watch Co. Trademark No. UK00003448220
ADLEY FIXI-T1 WATCH Trademark No. UK00003842285
Image Credits: marc@fsgdesign.co.uk