XS Horizon O Reloxo De Pulso by Dabi Robert

Ouro Reloxo · 2023

XS Horizon O Reloxo De Pulso

by Dabi Robert

A' Design Award de Ouro 2023 in Reloxo
CLIENT: Ziiiro
Estimated Number of Design Views: 531,970
Verification code 48F9AC4E9E · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About XS Horizon O Reloxo De Pulso

O reloxo XS Horizon emprega un enfoque diferente para mostrar o tempo e foi creado para introducir unha versión unisex máis pequena na colección. Para visualizar o momento presente e distinguir o pasado do futuro, o reloxo utiliza unha liña que se move polo espazo temporal. O pasado represéntase cunha cor que se esvae gradualmente a medida que se desvía do presente, mentres que o futuro está representado pola escuridade. O obxectivo do proxecto era crear unha gama de reloxos de pulso compactos aptos para todos os xéneros.

About the A' Design Award de Ouro

XS Horizon O Reloxo De Pulso gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que XS Horizon O Reloxo De Pulso sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. XS Horizon O Reloxo De Pulso crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Press Kit

Unique Properties: The XS Horizon is a unique wrist watch that offers a smaller unisex size to the brand's lineup. The watch uses a sharp line moving through time space to visualize the present moment while separating the past and future. The past is represented with a shade of color that fades into oblivion as it diverges from the present, while darkness symbolizes the unknown future.
Dimensions & Packaging: This watch features a 316l stainless steel casing with a matte finish, available in Rose Gold or Black options with pvd color. The casing is 9.7mm thick and 31mm wide, with a twist-lock, matte-finished 316l stainless steel case back. The watch face consists of a solid gradient hour disc and a transparent gradient minute disc. The Milanese mesh strap is 16mm wide and comes with a tool-free quick change mechanism. The watch is powered by a Japanese Miyota 2026 quartz movement and has a hardened mineral crystal glass. The battery lasts approximately 2 years, and the watch is water-resistant up to 5 atm.
Tags: watch, wrist watch, ziiiro, time, xs, disc, horizon
Production Technology: Instead of using hands, the Japanese Miyota quartz movement drives two transparent synthetic discs, which are printed with multiple layers each. The order and opacity of each layer is important to ensure that the gradients are readable with every alignment. The watch casing and strap are made of 316l stainless steel, and pvd color is used for the rose gold and black models. Additionally, the strap features a quick change mechanism at the spring bar.
Design Challenge: Over the years, the brand often received the customer feedback that there is demand for a smaller watch. So Robert designed a new casing that is just three quarters the size of all our existing casings. The design is oriented at one of their best selling models, with a refined and flatter appearance. He also developed a new concept for the watch face, which resembles one of the existing models a little bit, but works different technically. For this new dial design, it was necessary to experiment with printing. Not only finding the right Pantone color hues, but also the right order of printing the layers and opacity.
Research: The brand ZIIIRO is all about unique ways of telling the time. We are aware that the purpose of a traditional wrist watch has evolved from time teller into a status symbol or accessory for expressing one's personality and fashion style. In order to figure out the fashion part, we exhibited at the Berlin fashion week 4 times, where we could get feedback from all over the world. After additional market research by making polls and looking at our customer base, we discovered that a large portion of our fans is affiliated to the creative industry. Since being creative is our credo, it shows that we are doing something right.
Inspiration: The aim of the project was to create a range of compact wrist watches suitable for all genders and specifically anyone who desires a smaller watch. The dial design was inspired by an existing model using a disc and a regular hand, but for this version, it was modified to a new concept featuring two gradient-filled discs. This design not only aligns with the concept of past, present, and future but also produces a more uniform appearance.
Project Duration: The project started in 2022 in Germany & Hong Kong. It took about half a year until we could finalize the product. It was soft-launched in our own shop im March 2023.
Operation Flow: Time can be set by pulling out and turning the crown. Time is indicated by two gradients: the one with the solid line shows the minutes, the other one underneath shows hours. To keep the visual appearance minimal, there are no markers. Setting the current time is done like on any traditional watch by turning the crown until the hour and minute hand reach the correct position. The watch strap can be easily removed and replaced by pulling the little lever to the side. The battery has a lifespan of about 2 years and can be replaced by twisting the case back counter clockwise.
Image Credits: Robert Dabi