Q Sky Pilates Identidade de Marca by Yuanyuan Yang

Q Sky Pilates Identidade de Marca by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2023

Q Sky Pilates Identidade de Marca

by Yuanyuan Yang

Client: Q Sky

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Identidade de Marca

Q Sky Pilates é unha identidade de marca creada para un estudio de Pilates. A letra Q está deseñada como un paxaro voando libremente polo ceo, vinculando o nome do estudio a unha sensación de lixeireza, liberdade e relaxación. Esta letra única funciona como un gráfico independente, mantendo a coherencia coa tipografía empregada no nome completo da marca. A identidade aplícase en sinaléctica de espazo, roupa deportiva, vasos de auga e tarxetas de socio, producidos mediante impresión dixital, serigrafía e bordado. Controlouse coidadosamente a precisión da cor en cada material.

The Recognition

About the A' Design Award de Ferro

Q Sky Pilates Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Q Sky Pilates Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Q Sky Pilates Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022